Fairtrade America United Inc.

MARKET DEVELOPMENT: FAIRTRADE AMERICA'S MISSION IS TO INCREASE MARKET ACCESS IN THE US FOR FARMERS AND WORKERS AROUND THE WORLD, AND DOES THAT THROUGH GROWING OUR RELATIONSHIPS WITH BRANDS THAT CARRY FAIRTRADE CERTIFIED PRODUCTS IN THE US. FAIRTRADE AMERICA KNOWS THAT MOST PEOPLE WILL LEARN ABOUT FAIRTRADE FIRST BY HOLDING A PRODUCT IN THEIR HAND AND SEEING THE MARK. IT IS IMPORTANT TO INCREASE BOTH THE BREADTH AND DEPTH OF FAIRTRADE OFFERINGS ACROSS THE INDUSTRY, AND IN ORDER TO DO THAT, FAIRTRADE AMERICA INVESTS IN PRESENCE AT TRADE SHOWS, FORUMS, CONFERENCES, AND DIRECT BUSINESS ENGAGEMENT. FOSTERING STRONG RELATIONSHIPS WITH BRAND PARTNERS IS OUR KEY TO SHARING THE FAIRTRADE MESSAGE AT SCALE.

Expenses: $665K

EDUCATION & AWARENESS: A KEY OBJECTIVE OF FAIRTRADE AMERICA IS TO EDUCATE CONSUMERS, BUSINESSES, AND CIVIL SOCIETY ON THE MAGNITUDE OF THE PROBLEMS THAT EXIST IN GLOBAL TRADING SYSTEMS AND HOW FAIRTRADE IS CONTRIBUTING TO A BETTER FUTURE. FAIRTRADE AMERICA IS CONTINUOUSLY INCREASING AWARENESS OF THE FAIRTRADE MARK THROUGH PUBLIC PROMOTION BY OFFERING TARGETED TRAINING, IMPACT STORIES, CAMPAIGNS, AND ADVERTISING TOCONSUMERS. EXPENSES INCURRED THAT RESULT FROM ANY OF THESE EFFORTS ARE CAPTURED WITHIN THE EDUCATION AND AWARENESS PROGRAM.

Expenses: $534K

LICENSEE DEVELOPMENT/SUPPORT & PRODUCER SUPPORT: FAIRTRADE AMERICA SUPPORTS OUR LICENSEES THROUGH THEIR JOURNEY BY PROVIDING THEM WITH RESOURCES TO SPREAD AWARENESS INDEPENDENTLY AND INVEST INPARTNERSHIP. IT'S IMPORTANT THAT FAIRTRADE AMERICA COMMUNICATE CONSISTENT MESSAGING TO OUR CONSUMERS AND LICENSEES, AND TO DO THAT, FAIRTRADE AMERICA DEVELOPS CUSTOMIZED LICENSEE TOOLKITS THAT CONTAIN RELEVANT INFORMATION FOR A BUSINESS OWNER OR PARTNER ABOUT PRODUCT PLACEMENT, MESSAGING, VALUES AND MISSION.THE FAIRTRADE SYSTEM CONSISTS OF OVER 2 MILLION FARMERS & WORKERS, & 3 PRODUCER NETWORKS IN AFRICA, ASIA, AND LATIN AMERICA. PROMOTING DIALOGUE AND COLLABORATION BETWEEN PRODUCERS, BUSINESSES, AND CONSUMERS IS A KEY OBJECTIVE IN FAIRTRADE, AND PRODUCER NETWORKS ARE REPRESENTED ON THE FAIRTRADE INTERNATIONAL BOARD. A PORTION OF FAIRTRADE AMERICA'S LICENSE FEE REVENUE FUNDS THE PRODUCER NETWORKS TO SUPPORT PROJECTS SUCH AS WOMEN'S SCHOOL OF LEADERSHIP, CLIMATE ACADEMY, AND TRAINING PROGRAMS.

Expenses: $1.7M