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John Rex Endowment is a private corporation based in RALEIGH, NC. The foundation received its IRS ruling in 1999. The principal officer is Kellan Moore. It holds total assets of $71.8M. Annual income is reported at $8.3M. The foundation is governed by 13 officers and trustees. Tax records are available from 2015 to 2024. Grantmaking is concentrated in North Carolina. According to available records, John Rex Endowment has made 194 grants totaling $7.6M, with a median grant of $10K. The foundation has distributed between $2.4M and $2.7M annually from 2021 to 2023. Grantmaking activity was highest in 2022 with $2.7M distributed across 96 grants. Individual grants have ranged from N/A to $585K, with an average award of $39K. The foundation has supported 79 unique organizations. The foundation primarily supports organizations in North Carolina, District of Columbia, Massachusetts, which account for 98% of all grants. Grantmaking reaches organizations across 5 states. Contributions to this foundation are tax-deductible.
The John Rex Endowment operates as a trust-based funder whose core philosophy is explicit power redistribution to BIPOC communities in Wake County, NC. Rather than fielding open grant applications, JRE seeks authentic equity partnerships — organizations where racial justice is embedded in mission, governance, and daily practice, not merely a program component or aspirational value statement.
JRE does not fund direct services. Their grants exclusively support organizational capacity: racial equity assessments, strategic planning, staff and board leadership development, governance improvements, and structural change work. This distinction is critical and frequently misunderstood by first-time applicants. Organizations framing a request around service delivery — even equity-oriented services — will not advance beyond the LOI stage. The question JRE asks is not "what do you do for children?" but "how does your organization need to grow to do it with greater equity and impact?"
The relationship progression follows a structured three-stage path: (1) Letter of Intent submitted via JRE's Foundant online grant management system, (2) invitation to submit a full proposal — issued only to organizations whose LOIs meet JRE's criteria — and (3) a funding decision accompanied by written reviewer feedback provided regardless of outcome. This feedback practice is notable and demonstrates JRE's genuine investment in the growth of all applicants, not just funded ones.
Since 2023, JRE has shifted its primary grantmaking vehicle to the cohort-based Partners in Capacity Building & Impact (PCBI) model. PCBI25, the second iteration (launched March 2025), selected up to four organizations for $25,000/year over three years within a structured learning community facilitated by Emerging Equity — covering leadership development, intersectional equity, and systems change. This model has significantly reduced the number of grants awarded per cycle, making alignment and relationship quality paramount.
Organizations most likely to succeed demonstrate BIPOC leadership and governance, have an established Wake County presence and track record, and can articulate a clear theory of change connecting organizational capacity improvements to better social-emotional health outcomes for children. JRE has historically funded both anchor institutions (Wake County SmartStart at $845,684 total; Education Justice Alliance at $640,000) and grassroots organizations receiving $15,000–$25,000 development grants. New applicants should invest in relationship-building before applying — attending BREATHE cohorts, public events, and initiating contact with Linh Pham (linh@johnrexendowment.org) well in advance of any LOI deadline.
John Rex Endowment maintains a stable $70–72 million asset base, generating consistent annual giving of $4.0–$4.9 million across fiscal years 2019–2023. FY2023 recorded $4.9 million in total giving with $2.5 million in direct grants paid; FY2022 showed $4.6 million total giving with $2.7 million in grants paid; FY2021 reached $4.0 million total giving with $2.4 million in grants paid. FY2024 assets stand at $71.8 million with $6.5 million in revenue, though giving figures are not yet filed. The spread between reported "total giving" and "grants paid" reflects program expenses, fiscal sponsorships, and intermediary arrangements.
Analyzing 194 grants in the grantee database reveals an average grant of $39,033 and a median of approximately $23,194 — but these figures mask three distinct tiers of funding relationships:
Anchor strategic partners (top tier, $150,000–$845,684 cumulative): Long-term multi-grant relationships built over years with organizations like Wake County SmartStart ($845,684 across 3 grants), Education Justice Alliance ($640,000 across 8 grants), Haven House Services ($535,930 across 8 grants), WakeMed Health & Hospitals ($428,930 across 4 grants), and Arts Access Inc ($329,957 across 5 grants). These recipients appear across multiple grant cycles and purposes, demonstrating JRE's preference for deepening relationships over time.
Mid-range capacity partners ($50,000–$160,000 cumulative): Organizations receiving racial equity assessments, organizational development, and sustained capacity-building support: Evolve Mentoring ($281,490), Families Together Inc ($261,455), Southeast Raleigh Promise ($245,462), Corral Riding Academy ($160,000), Artspace ($160,000), and Big Brothers Big Sisters of the Triangle ($160,000).
Small grassroots development grants ($5,000–$50,000): Mini-grants and Small Grassroots Organizational Development Grants to emerging organizations — 100 Black Men Triangle East, Fiesta Cristiana Mission Congregation, Smart Bus, Berean Community Center, and similar groups typically receive $15,000–$25,000 in this tier. These grants often serve as entry points that grow into deeper partnerships.
Geographic concentration is extreme: 188 of 194 grants (96.9%) went to North Carolina organizations; the six out-of-state grants went to national advocacy partners (Schott Foundation in MA, Center for Evaluation Innovation in DC) for policy or convening work. The PCBI cohort model now formalizes $25,000/year over 3 years ($75,000 total) as the standard entry-level multi-year grant for new partners.
The following table compares John Rex Endowment to four comparable North Carolina regional and statewide funders:
| Foundation | Assets | Annual Giving | Primary Focus | Application |
|---|---|---|---|---|
| John Rex Endowment | $71.8M | ~$4.9M | Children's social-emotional health, racial equity, Wake County only | LOI via Foundant (cohort model, ~4 grants/cycle) |
| Z. Smith Reynolds Foundation | ~$250M | ~$12M | NC statewide equity, democracy, environment, community | Invited only — no unsolicited proposals |
| Kate B. Reynolds Charitable Trust | ~$600M | ~$25M | Health equity, poverty, NC statewide (Forsyth County priority) | Open LOI process, two tracks |
| Triangle Community Foundation | ~$350M | ~$20M | Research Triangle general philanthropy, donor-advised funds | Open competitive cycle across multiple areas |
| NC Community Foundation | ~$330M | ~$15M | NC statewide community development, arts, education | Open grants cycle, statewide scope |
Among these five funders, John Rex Endowment is the most geographically restrictive (Wake County exclusively) and the most explicit in its racial equity-centered, anti-racist organizing framework. Unlike Z. Smith Reynolds — which operates statewide, favors policy-oriented advocacy organizations, and does not accept unsolicited proposals — JRE explicitly targets organizational capacity rather than policy campaigns or direct service. Kate B. Reynolds and the NC Community Foundation operate at significantly larger scale and accept statewide applications, making them accessible to a far wider applicant pool. Triangle Community Foundation overlaps geographically but funds across a much broader range of cause areas and donor priorities. For Wake County nonprofits whose mission centers BIPOC children's wellbeing and organizational equity work, JRE is a uniquely mission-aligned funder — but the narrow geography and cohort-based model (as few as 4 grants per cycle) make selectivity extremely high.
The John Rex Endowment entered 2026 with significant programmatic and governance momentum. On January 1, 2026, several new board members joined with expertise in law, health, advocacy, communications, and community-based leadership — part of an ongoing board diversification effort documented in the January 29 post "Continuing Our Governance Work in the New Year." Also in January 2026, JRE published "Flexible Funding Partners: Strengthening the Systems Around Children," highlighting collaborative funder relationships and signaling an expanding focus on systems-level change beyond individual organizational grants.
In March 2026, JRE launched the BREATHE Spring 2026 Cohort (March 20), its third or fourth BREATHE professional development cohort, having run two cohorts in 2025 (February and June). A Virtual Conversation on Equity-Centered Capacity Building followed on March 18. The Systems Thinking Lunch & Learn (April 7, 2026) featuring Sabrina Slade and Ashley Ahlers sold out registration — a signal of robust demand within JRE's nonprofit network.
The signature 2025 announcement was the PCBI25 Request for Partnerships (March 13, 2025), the second iteration of JRE's multi-year cohort model. Up to four organizations were selected for $25,000/year over three years, with a structured learning community facilitated by Emerging Equity and a peer community of practice. A separate announcement highlighted five grants totaling more than $800,000 awarded to organizations supporting children's physical, mental, and emotional well-being, though specific recipient details were not publicly itemized in the announcement. President/CEO Kellan Moore has maintained continuous leadership, with compensation of $233,229 in FY2024, up from $208,521 in FY2020.
Know the cycle before you apply. JRE does not maintain a perpetually open grant window. The primary current vehicle is the cohort-based PCBI (Partners in Capacity Building & Impact), which runs on an approximately annual cycle opening in March. PCBI25 launched March 13, 2025, with LOIs due April 4 — a window of only 22 days. This means you cannot discover the opportunity and build a competitive application from scratch in three weeks. Subscribe to JRE's monthly newsletter and monitor their news page so you are prepared when the next RFP drops.
Racial equity must be structural, not programmatic. JRE's FAQ explicitly requires organizations to "focus on racial equity and racial justice" as an organizational identity, not a program feature. The strongest applications show BIPOC-led or BIPOC-centered governance, documented equity practices in hiring and decision-making, and a theory of change that names structural racism as a root cause of poor outcomes for children. Organizations where equity is framed as one of several program goals rather than the animating organizational commitment will not advance.
Request only what JRE funds. JRE explicitly does not fund direct services, fundraising events, capital campaigns, scholarships, grants to individuals, or operating deficits. Every budget line in your proposal should map to capacity-building activities: racial equity assessments, strategic planning, board development, leadership training, governance improvements, or systems change planning. If your request includes any direct service delivery costs, reframe or remove them before submitting.
Relationship before application. Contact Linh Pham (linh@johnrexendowment.org), Community & Capacity Development Manager, to introduce your organization and ask clarifying questions before the LOI deadline. Attend BREATHE professional development cohorts and public events — these are not just resources but visible signals of genuine alignment and make your organization familiar to program staff before formal review. JRE values authentic partnership over transactional grant-seeking.
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Smallest Grant
N/A
Median Grant
$23K
Average Grant
$48K
Largest Grant
$246K
Based on 50 grants from the most recent 990-PF filing.
No program descriptions are available for this foundation. Many private foundations report program activities in their annual 990-PF filings — check the Tax Filings section below for the most recent filing.
John Rex Endowment maintains a stable $70–72 million asset base, generating consistent annual giving of $4.0–$4.9 million across fiscal years 2019–2023. FY2023 recorded $4.9 million in total giving with $2.5 million in direct grants paid; FY2022 showed $4.6 million total giving with $2.7 million in grants paid; FY2021 reached $4.0 million total giving with $2.4 million in grants paid. FY2024 assets stand at $71.8 million with $6.5 million in revenue, though giving figures are not yet filed. The .
John Rex Endowment has distributed a total of $7.6M across 194 grants. The median grant size is $10K, with an average of $39K. Individual grants have ranged from N/A to $585K.
The John Rex Endowment operates as a trust-based funder whose core philosophy is explicit power redistribution to BIPOC communities in Wake County, NC. Rather than fielding open grant applications, JRE seeks authentic equity partnerships — organizations where racial justice is embedded in mission, governance, and daily practice, not merely a program component or aspirational value statement. JRE does not fund direct services. Their grants exclusively support organizational capacity: racial equit.
John Rex Endowment is headquartered in RALEIGH, NC. While based in NC, the foundation distributes grants to organizations across 5 states.
| Name | Title | Compensation | Benefits | Total |
|---|---|---|---|---|
| Kellan Moore | PRESIDENT/CEO | $233K | $44K | $277K |
| Heather Denny | SECRETARY | $0 | $0 | N/A |
| David Baker | DIRECTOR | $0 | $0 | N/A |
| Libby George | DIRECTOR | $0 | $0 | N/A |
| Kate Simpson | DIRECTOR | $0 | $0 | N/A |
| Will Chavis | DIRECTOR | $0 | $0 | N/A |
| Warren Ludwig | DIRECTOR | $0 | $0 | N/A |
| John Rusher | DIRECTOR | $0 | $0 | N/A |
| Rhett Fussell | DIRECTOR | $0 | $0 | N/A |
| Derek Wildman | DIRECTOR | $0 | $0 | N/A |
| Bryan Lewis | TREASURER | $0 | $0 | N/A |
| Matt Leatherman | CHAIR | $0 | $0 | N/A |
| Latasha Winstead | VICE-CHAIR | $0 | $0 | N/A |
Total Giving
N/A
Total Assets
$71.8M
Fair Market Value
N/A
Net Worth
$71M
Grants Paid
N/A
Contributions
N/A
Net Investment Income
N/A
Distribution Amount
N/A
Total Grants
194
Total Giving
$7.6M
Average Grant
$39K
Median Grant
$10K
Unique Recipients
79
Most Common Grant
$5K
of 2023 grantees were first-time recipients
| Recipient | Location | Amount | Year |
|---|---|---|---|
| Schott FoundationGRANT FOR NC RAPID RESPONSE NEEDS | Cambridge, MA | $25K | 2023 |
| We AreEDUCATOR ENGAGEMENT | Durham, NC | $25K | 2023 |
| Empower All Inc2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Raleigh, NC | $5K | 2023 |
| Wake County SmartstartTHE KALEIDOSCOPE PROJECT EXPANSION II | Raleigh, NC | $585K | 2023 |
| Education Justice AllianceBUILDING WITH BLACK AND BROWN FAMILIES TO CREATE CULTURALLY AFFIRMING LEARNING ENVIRONMENTS | Raleigh, NC | $200K | 2023 |
| Legal Aid Of North CarolinaMEDICAID EXPANSION EDUCATION, OUTREACH, AND ENROLLMENT ASSISTANCE FUNDS | Raleigh, NC | $150K | 2023 |
| Haven House ServicesJUVENILE JUSTICE AND BEHAVIORAL HEALTH TRANSFORMATION IMPLEMENTATION | Raleigh, NC | $108K | 2023 |
| Corral Riding AcademyCORRAL RIDING ACADEMY | Cary, NC | $75K | 2023 |
| Learning Together IncINCREASING RACIAL EQUITY KNOWLEDGE AND RESOURCES TO BETTER SERVE FAMILIES AND CHILDREN | Raleigh, NC | $75K | 2023 |
| The Hope Center At PullenCENTERING RACIAL EQUITY TO IMPROVE THE SOCIAL-EMOTIONAL HEALTH OF WAKE COUNTY'S FOSTER YOUTH | Raleigh, NC | $75K | 2023 |
| Arts Access IncRACIAL EQUITY AND DISABILITY | Raleigh, NC | $75K | 2023 |
| ArtspaceARTSPACE: IDEAS FOR INCLUSION, DIVERSITY, EQUITY, ACCESS, AND SUCESS IN THE WAKE COUNTY ARTS SECTOR | Wendell, NC | $75K | 2023 |
| Big Brothers Big Sisters Of The TriangleBBBST RACIAL EQUITY CAPACITY BUILDING | Morrisville, NC | $75K | 2023 |
| El Pueblo IncCOUNTERACTING THE NARRATIVE | Raleigh, NC | $75K | 2023 |
| Fiesta Cristiana Mission CongregationFIESTA CRISTIANA MISSION CONGREGATION SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Apex, NC | $50K | 2023 |
| Smart BusS.M.A.R.T. BUS SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Raleigh, NC | $50K | 2023 |
| Triangle Resiliency CollaborativeTHE RESILIENCY COLLABORATIVE SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Raleigh, NC | $50K | 2023 |
| Thegifted Arts IncTHEGIFTED ARTS SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Raleigh, NC | $50K | 2023 |
| Berean Community CenterBEREAN COMMUNITY CENTER SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Raleigh, NC | $50K | 2023 |
| 100 Black Men Triangle East Inc100 BLACK MEN SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Raleigh, NC | $50K | 2023 |
| Triangle Community FoundationPOOLED FUNDING STRATEGY AND TCF ADMIN USE | Durham, NC | $50K | 2023 |
| Evolve Mentoring IncEVOLVE MENTORING SMALL GRASSROOTS ORGANIZATIONAL DEVELOPMENT GRANT | Raleigh, NC | $50K | 2023 |
| Wakemed Health & HospitalsFOR THE BENEFIT OF THE BEYOND OUR WALLS HEALTH EQUITY CURRICULUM | Raleigh, NC | $50K | 2023 |
| North Carolina Center For NonprofitCENTER MANAGED SOLUTIONS | Raleigh, NC | $50K | 2023 |
| Nccf-Nc Network Of GrantmakersFOR THE BENEFIT OF 2023 INVEST EARLY NC | Raleigh, NC | $50K | 2023 |
| United Way Of The Greater TriangleANTI-RACIST COMMUNITY FUND | Durham, NC | $25K | 2023 |
| Center For Evaluation InnovationPHASE 2, WHO WE ARE BECOMING LEARNING SERIES | Washington, DC | $15K | 2023 |
| Science Happens 4 Me2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Knightdale, NC | $5K | 2023 |
| Stepup Ministry2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Raleigh, NC | $5K | 2023 |
| North Carolina Network Of GrantmakersINVEST EARLY NC COLLABORATION, 2023-2024 | Raleigh, NC | $5K | 2023 |
| N C Early Childhood FoundationSOCIAL EMOTIONAL HEALTH - EARLY WELL INITIATIVE YEAR 4 | Raleigh, NC | $5K | 2023 |
| Comunidad Vida Nueva2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Raleigh, NC | $5K | 2023 |
| Fuerza Y Union MultipleFOR THE PURPOSE OF MOON - 2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Raleigh, NC | $5K | 2023 |
| Wake Forest Community Youth Orchestra2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Wake Forest, NC | $5K | 2023 |
| Angel Guardian2023 CHAMPION FOR EQUITY AND JUSTICE STIPEND | Raleigh, NC | $5K | 2023 |
| Communities In Schools Of Wake CountySTIPEND AS 2023 HEALING JUSTICE NOMINATOR | Raleigh, NC | $2K | 2023 |
| SafechildIN HONOR OF HEATHER DENNY'S BOARD SERVICE | Raleigh, NC | $2K | 2023 |
| Family Promise Of The TriangleIN HONOR OF KATE SIMPSON'S BOARD SERVICE | Raleigh, NC | $2K | 2023 |
| Community Navigators Community BuildersSTRATEGIC COLLABORATION IMPACT AWARD APPLICATION STIPEND | Garner, NC | $1K | 2023 |
| His Daughter'S Legacy IncSTRATEGIC COLLABORATION IMPACT AWARD APPLICATION STIPEND | Sanford, NC | $1K | 2023 |
| North Carolina Center For NonprofitsMATCHING CONTRIBUTION | Raleigh, NC | $400 | 2023 |
| Holy Trinity Evangelical Lutheran ChurchIN MEMORY OF KRYSTIN JORGENSON'S MOTHER-IN-LAW | Raleigh, NC | $250 | 2023 |