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Palmer Foundation is a private 0 based in NEW BRAUNFELS, TX. The foundation received its IRS ruling in 1997. The principal officer is Shelley Palmer Hayes. It holds total assets of $5M. Annual income is reported at $145K. Total assets have grown from $1.1M in 2011 to $5.2M in 2023. The foundation is governed by 4 officers and trustees. Tax records are available from 2020 to 2023. Grantmaking is concentrated in Texas. According to available records, Palmer Foundation has made 105 grants totaling $1.5M, with a median grant of $10K. The foundation has distributed between $300K and $602K annually from 2020 to 2023. Grantmaking activity was highest in 2022 with $602K distributed across 42 grants. Individual grants have ranged from $3K to $50K, with an average award of $15K. The foundation has supported 40 unique organizations. The foundation primarily supports organizations in Texas, District of Columbia, Colorado, which account for 92% of all grants. Grantmaking reaches organizations across 6 states.
## Approach & Strategy
The Palmer Foundation is a family-managed private foundation headquartered in New Braunfels, Texas, governed by the Palmer and Hayes families. Led by President William Palmer Hayes, the foundation operates with a lean, all-volunteer board of four directors — none of whom receive compensation — keeping administrative overhead minimal and maximizing the share of assets directed to charitable purposes.
The foundation's stated purpose is broad: "to receive and maintain a fund to distribute for charitable, scientific, or educational purposes to organizations that qualify under 501(c)(3)." In practice, it concentrates its giving in three core areas: education (K-12 schools, charter schools, Head Start programs), human services (food banks, children's welfare organizations), and youth development. A secondary interest in arts, culture, and humanities — including creative writing, journalism, and historic preservation — rounds out its portfolio.
Geographically, while based in the Texas Hill Country, the Palmer Foundation funds nationally. Texas is the primary focus state (New Braunfels, Houston, San Antonio, Austin), but grants also flow to organizations in Pennsylvania, Colorado, California, Maryland, and Washington, D.C. This multi-state reach suggests the foundation follows family connections and interests rather than a strictly regional mandate. Prospective applicants outside Texas should not self-select out if their mission aligns with the foundation's focus areas.
## Funding Patterns
The Palmer Foundation maintains remarkably consistent giving patterns, distributing approximately $300,000–$320,000 annually across 19–23 grants per year over the past five years:
| Year | Total Giving | Number of Grants | Avg Grant Size |
|---|---|---|---|
| 2024 | $312,000 | 20 | $15,600 |
| 2023 | $320,000 | 19 | $16,842 |
| 2022 | ~$310,000 | 21 | ~$14,762 |
| 2021 | ~$305,000 | 22 | ~$13,864 |
| 2020 | ~$300,000 | 22 | ~$13,636 |
Grant size range: $1,000–$50,000, with a median around $15,000–$17,000. The largest single grants ($35,000–$50,000) go to established human services organizations in the Houston area, particularly those serving children and families. Smaller grants ($1,000–$10,000) typically support education and arts initiatives.
Notable 2024 grantees and amounts: - New Braunfels Food Bank: $50,000 (largest single grant — local anchor) - Casa de Esperanza de Los Niños: $35,000 (Houston foster care/child welfare) - DePelchin Children's Center: $35,000 (Houston children's services, est. 1892) - Kid's Meals: $35,000 (Houston childhood hunger)
The foundation's total assets of approximately $4.98 million yield a payout rate of roughly 6.3%, well above the IRS-required 5% minimum distribution for private foundations. This suggests a spend-down or at minimum a generous distribution philosophy rather than an endowment-growth strategy.
## Peer Comparison
The Palmer Foundation sits in the mid-range of Texas-based private family foundations by assets. Below is a comparison with similarly sized foundations operating in overlapping focus areas:
| Foundation | Location | Assets | Annual Giving | Grants/Year | Focus Areas |
|---|---|---|---|---|---|
| Palmer Foundation | New Braunfels, TX | $4.98M | $312K | 20 | Education, Human Services, Youth |
| New Braunfels Community Foundation | New Braunfels, TX | ~$8M | ~$400K | 30+ | Community development, education, arts |
| Kenedy Memorial Foundation | Corpus Christi, TX | ~$50M | ~$2M | 50+ | Education, social services, health |
| Meadows Foundation | Dallas, TX | ~$1.2B | ~$40M | 200+ | Education, arts, health, civic |
| Communities Foundation of Texas | Dallas, TX | ~$1.8B | ~$200M | 1,000+ | Community development, education |
Key differentiators: - Payout rate (6.3%) exceeds most peers, which typically hover around 5%. This signals generosity relative to asset base. - Zero administrative compensation is unusual — most foundations this size pay at least a part-time administrator. This keeps the overhead-to-giving ratio exceptionally low. - National reach from a small-town base is distinctive. Most sub-$10M Texas foundations concentrate giving locally. - Stability: The consistent 19–23 grants/year pattern over five years indicates reliable, predictable funding — a positive signal for applicants. - New applicant success rate of ~12% (per Grantable data) is modest but not unusual for private family foundations that maintain long-term grantee relationships.
## Recent Activity
2024 Grantmaking: The Palmer Foundation awarded 20 grants totaling $312,000, maintaining its five-year pattern of steady giving in the $300K–$320K range. The grant count ticked up from 19 in 2023 to 20, with average grant size holding at approximately $15,600.
Grantee Highlights: The foundation continued its strong support of Houston-area children's services organizations. Casa de Esperanza de Los Niños (voluntary foster care and family support, founded 1982) and DePelchin Children's Center (one of the oldest children's nonprofits in Texas, founded 1892) each received $35,000 — consistent with multi-year funding relationships. Kid's Meals, which delivers free meals to Houston preschool-aged children living in poverty, also received $35,000.
The New Braunfels Food Bank received the largest single grant at $50,000, reinforcing the foundation's commitment to its home community. This local anchor grant, combined with broader Texas and national giving, reflects a "home plus mission" funding philosophy.
Asset Position: Total assets of $4.98M represent a slight decrease from the $5.16M reported on Grantable, consistent with the above-5% payout rate and possible market fluctuations. The foundation does not appear to be receiving significant new contributions, suggesting it operates primarily from investment returns.
Board Stability: The four-member board (William Palmer Hayes, John Raymond Palmer, Shelley Palmer Hayes, Patrick John Hayes) remains unchanged, providing continuity in grantmaking philosophy and relationships.
Website Note: The domain palmerfoundation.org belongs to the unrelated Arnold & Winnie Palmer Foundation. The Palmer Foundation (EIN 76-0565827) does not maintain its own public website, which is common for smaller family foundations that accept applications through direct contact or referral.
## Application Tips
1. Align with proven focus areas. The Palmer Foundation consistently funds education (K-12, charter, Head Start), human services (food banks, children's welfare), and youth development. Proposals outside these areas face long odds. Arts and humanities proposals should demonstrate clear community impact.
2. Right-size your ask. With an average grant of ~$16,000 and a maximum observed grant of $50,000, calibrate your request accordingly. First-time grantees are more likely to receive $5,000–$15,000. Organizations with multi-year relationships may receive $25,000–$50,000.
3. Demonstrate direct service impact. The foundation's top grantees (food bank, foster care, children's meals) all provide tangible, direct services to vulnerable populations. Program proposals should emphasize measurable outcomes: meals served, children housed, students supported — not administrative capacity or indirect advocacy.
4. Texas connection helps but is not required. While the foundation is based in New Braunfels and many grantees are in Texas (particularly Houston), it funds nationally. If you are outside Texas, demonstrate clear mission alignment and strong outcomes rather than geographic proximity.
5. Contact directly — no website portal. The Palmer Foundation does not have a public website or online application portal. Reach out via mail to 350 Buffalo Springs Rd, New Braunfels, TX 78132. A concise letter of inquiry (1–2 pages) describing your organization, the specific program, the amount requested, and expected outcomes is the appropriate first step.
6. Patience and persistence. With only ~12% of new applicants receiving funding, rejection is common. The foundation maintains long-term grantee relationships, so building familiarity over time through updates and re-applications can improve odds. The consistent 19–23 grants/year means there are limited new slots each cycle.
7. Children and family services are the sweet spot. Three of the four largest 2024 grants went to Houston-area organizations serving children. If your organization works with children, families, or food insecurity, you are squarely in the foundation's wheelhouse.
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Smallest Grant
$3K
Median Grant
$11K
Average Grant
$14K
Largest Grant
$50K
Based on 22 grants from the most recent 990-PF filing.
No program descriptions are available for this foundation. Many private foundations report program activities in their annual 990-PF filings — check the Tax Filings section below for the most recent filing.
## Funding Patterns The Palmer Foundation maintains remarkably consistent giving patterns, distributing approximately $300,000–$320,000 annually across 19–23 grants per year over the past five years:.
Palmer Foundation has distributed a total of $1.5M across 105 grants. The median grant size is $10K, with an average of $15K. Individual grants have ranged from $3K to $50K.
## Approach & Strategy The Palmer Foundation is a family-managed private foundation headquartered in New Braunfels, Texas, governed by the Palmer and Hayes families. Led by President William Palmer Hayes, the foundation operates with a lean, all-volunteer board of four directors — none of whom receive compensation — keeping administrative overhead minimal and maximizing the share of assets directed to charitable purposes.
Palmer Foundation is headquartered in NEW BRAUNFELS, TX. While based in TX, the foundation distributes grants to organizations across 6 states.
| Name | Title | Compensation | Benefits | Total |
|---|---|---|---|---|
| William Palmer Hayes | PRESIDENT | $0 | $0 | N/A |
| John Raymond Palmer | VICE PRES | $0 | $0 | N/A |
| Shelley P Hayes | SECT/TREAS | $0 | $0 | N/A |
| Patrick John Hayes | DIRECTOR | $0 | $0 | N/A |
Total Giving
$320K
Total Assets
$5.2M
Fair Market Value
$6.5M
Net Worth
$5.2M
Grants Paid
$320K
Contributions
N/A
Net Investment Income
$170K
Distribution Amount
$299K
Total: $4.8M
Total Grants
105
Total Giving
$1.5M
Average Grant
$15K
Median Grant
$10K
Unique Recipients
40
Most Common Grant
$10K
of 2023 grantees were first-time recipients
| Recipient | Location | Amount | Year |
|---|---|---|---|
| New Braunfels Food Bankorganizational support | New Braunfels, TX | $50K | 2023 |
| Casa De Esperanza De Los Ninosorganizational support | Houston, TX | $35K | 2023 |
| Depelchin Children'S Centerorganizational support | Houston, TX | $35K | 2023 |
| Kid'S Mealsorganizational support | Houston, TX | $35K | 2023 |
| Ut Foundationsupport to Allison Institute - cancer research | Houston, TX | $25K | 2023 |
| Interfaith Ministries Greater Houstsupport for Meals on Wheels | Houston, TX | $20K | 2023 |
| St John'S Schoolorganizational support | Houston, TX | $20K | 2023 |
| Alomo Area Boy Scouts Of Americasupport for boy scouts | San Antonio, TX | $15K | 2023 |
| Girl Scouts Of Southwest Texasorganizational support | San Antonio, TX | $15K | 2023 |
| Houston Museum Of Natural Scienceorganizational support | Houston, TX | $10K | 2023 |
| Magellan International Schooloperational support to school | Austin, TX | $10K | 2023 |
| Houston Museum Of Fine Artsorganizational support | Houston, TX | $10K | 2023 |
| Texas Am Univ Kingsville Foundationsupport for Caesar Kleberg Wildlife Research Institute | Kingsville, TX | $10K | 2023 |
| Michael J Fox Foundationorganizational support | Hagerstown, PA | $8K | 2023 |
| New Braunfels Parks Foundationoperational support for public parks foundation | New Braunfels, TX | $5K | 2023 |
| Falfurrias Volunteer Fire Deptsupport for volunteer fire department | Falfurrias, TX | $5K | 2023 |
| Houston Zooorganizational support | Houston, TX | $5K | 2023 |
| Trinidad State Educational Fndtorganizational support | Trinidad, CO | $5K | 2023 |
| Dna Doe Projectorganizational support | Sebastopol, CA | $3K | 2023 |
| Shriner'S Hospitals For Childrengeneral support for Shriner's Hospital for Children in Galveston for burn care | Tampa, TX | $12K | 2022 |
| National Parks Conservation Assocgeneral operational support | Washington, DC | $10K | 2022 |
| Klrn Pbsgeneral operational support of PBS | San Antonio, TX | $5K | 2022 |