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Get the most out of Salesforce with partners, apps, solutions, and consultants. Humans with Agents drive customer success together. Explore the Salesforce portfolio Humans with Agents drive customer success together.

Explore the Salesforce portfolio Drive a lifetime of loyalty. Explore automotive solutions Software-Defined Vehicle (SDV) Deliver the connected future, faster.

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Explore financial services solutions Modernize Insurance Sales Next Gen Service for Banking Next Gen Advisor for Wealth Financial Services Pricing Accelerate outcomes with Agentforce 360 for Health. Explore healthcare solutions Improve clinical and commercial outcomes with Agentforce 360 for Life Sciences.

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Grocery, Drug, and Convenience Stores Mass Merchants and Department Stores Drive cost-efficient growth with intelligent automated processes. Explore technology solutions Travel, Transportation & Hospitality Travel, Transportation & Hospitality Deliver connected experiences. Explore travel, transportation, and hospitality experiences Transportation and Logistics Explore Salesforce for industries.

Get industry-specific innovations that modernize your business, save time, and lower costs. Explore Salesforce for industries. Get industry-specific innovations that modernize your business, save time, and lower costs.

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See how our customers transform their businesses with CRM + AI + Data + Trust. See how our customers transform their businesses with CRM + AI + Data + Trust. Relive the innovation and inspiration of Dreamforce 2025 with on-demand keynotes, sessions, and highlights available anytime on Salesforce+.

Save the Date for Dreamforce 2026 Mark your calendar for next year’s Dreamforce. Join us in San Francisco for more learning, inspiration, and innovation. Dreamforce 2025 Main Keynote Watch the headline keynote from Dreamforce 2025, featuring groundbreaking announcements and inspiring customer stories.

Catch the top sessions, moments, and takeaways, all in one place. Join us at the must-attend developer conference of the year: experience the future of software and learn how to build it. Discover how TDX builds critical skills, connects you with the Salesforce community, and accelerates your career.

Get a preview of what’s coming: technical deep dives, product roadmaps, and hands-on trainings. Find answers to your questions about registration, travel, accessibility, and making the most of your TDX experience. Revisit the most impactful moments from Connections 2025 and learn how marketers can lead the way with next-gen innovations.

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Learn what’s new, sharpen your skills, and connect with the global Tableau community shaping the future of analytics. Find answers to your questions about registration, pricing, travel, accessibility, and how to make the most of your Tableau Conference experience. Join us in cities around the world to experience the latest Salesforce innovations in apps, data, and agents.

Connect with leaders and experts from your industry at an Agentforce World Tour near you. Find an Agentforce World Tour in a city near you Agentforce World Tour New York Explore 140+ expert-led sessions, demos, and hands-on trainings featuring Dreamforce’s boldest launches. All in one day, all for free.

Agentforce World Tour Chicago Experience the Dreamforce innovations that power Agentic Enterprises with expert-led sessions, demos, and hands-on trainings. All in one day, all for free. Fuel your professional growth and transform your company with our free live streaming and on-demand events.

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Save inspiring content to watch later. Dive into highlights from past events and explore on-demand content for every role and industry. Join live webinars or listen to on-demand webinars at any time.

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Explore Your Account features. Make payments, buy products, and manage renewals (Salesforce login required). Access invoices and make payments (Trailblazer ID login required).

Track and manage consumption with near-real time usage data. Get answers fast with Agentforce. Explore product documentation, access learning resources, log cases, and more.

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Europe, Middle East, and Africa All other countries (English) Australia & New Zealand (English) All other countries (English) Europe, Middle East, and Africa All other countries (English) Australia & New Zealand (English) All other countries (English) Europe, Middle East, and Africa All other countries (English) Australia & New Zealand (English) All other countries (English) Scale AI-powered digital labor across your business with flexible pricing.

Choose from consumption-based pricing, with Flex Credits or Conversations, or per-user licensing — with options designed to fit how and where you deploy AI. Agentforce empowers you to scale on your terms, providing the flexibility to seamlessly expand and optimize for any team or use case. Get started with Agentforce today for any use case.

Power 24/7 digital labor with consumption-based pricing. Get started with Agentforce for free, for any use case. Pay per Action as you scale Agentforce.

Agentforce Voice (to start in US & CAN only) Pay per Conversation as you scale Buying Model: pre-purchase only This page is provided for information purposes only and is subject to change. Contact a sales representative for detailed pricing information. Buy a set amount of usage for the full contract term and pay upfront.

Save the most by paying upfront, with usage drawing down from your balance. All models available with Digital Wallet to track Agentforce usage. Call your Account Executive to learn more.

Get started with Agentforce with no upfront commitment. Pay only for what you use, when you use it. Billed monthly in arrears, so costs scale directly with your needs.

All models available with Digital Wallet to track Agentforce usage. Call your Account Executive to learn more. Commit to a baseline of Agentforce usage, with no upfront payment.

The more you commit, the more value you unlock. Billed monthly in arrears, so costs scale directly with your needs. True-up at term end if usage is below commitment.

Widely available later this year. All models available with Digital Wallet to track Agentforce usage. Call your Account Executive to learn more.

Give every employee task specific, highly specialized agents with Cloud & Industry user licenses. Salesforce’s Agentforce add-ons and Agentforce 1 Editions offer additional ways to purchase Agentforce for employee-facing use cases. Enabling unmetered employee agent usage for licensed users and Salesforce’s full suite of predictive, generative, and agentic AI unified in the flow of work — to activate value faster.

Available add-ons for Sales, Service, and Field Service. Unmetered Agentforce usage for employees Our full suite of AI, unified in the flow of work AI-powered analytics, Prompt Builder & more Agentforce Industries add-ons Available add-ons for Industries Clouds.

Unmetered Agentforce usage for employees Our full suite of industry-specific AI, unified in the flow of work Everything in Agentforce Sales & Agentforce Service add-ons Available Editions for Sales, Service, Field Service, and Industries. Agentforce add-on included 1M Flex Credits per org per year 2. 5M Data 360 Credits per org per year Deploy Agentforce agents company wide for all your employees.

Provide Agentforce access to every employee Access to limited Salesforce CRM objects Metered Agentforce usage for employees What are Flex Credits and how are they used? Flex Credits are a new unit of payment for Agentforce that align cost to the business value your AI agents create.

Each Action — a specific function that an AI agent executes on the platform, such as updating a record, summarizing a complex case, answering a product inquiry, or executing a custom prompt or flow — draws from a pool of Flex Credits. Flex Credits can be applied across teams, channels, and use cases, allowing you to expand your AI strategy without renegotiating pricing or forecasting volume.

Each action is metered individually, so your investment aligns to the value delivered, not just the number of interactions. Agentforce actions are 20 Flex Credits, while Agentforce Voice actions are 30 Flex Credits. Flex Credits give you the control to experiment, optimize, and grow — with real-time insights into consumption through Digital Wallet.

Examples of actions, in action. Each example executes one action to complete the request. Answer Question with Knowledge Custom Troubleshooting Action Pricing feature comparisons and examples Pricing comparison by top features Flex credits are fungible across Actions, Prompts, Translations, and Voice Actions.

Example 1: Case Management In this example, a Salesforce user is engaging with Agentforce to help manage a customer case in Salesforce. Agentforce helps by identifying customers by their email, getting all of the cases for that customer, and helping the Salesforce user add comments to the case.

Use Case : Salesforce Case Management Actions Used: Identify Customer by Email, Get All Cases for Contact, Add Case Comment For this example, the customer has 100 users of Salesforce managing cases and each user manages 3 cases per day , for 20 days a month .

Number of actions per use case Number of Flex Credits per use case Example number of Flex Credits per month 60 Flex Credits X 3 Cases a day X 20 days a month X 100 users = $1,800 per month The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilization, and other factors. This example does not guarantee future usage patterns or costs.

This example does not include other costs like Data 360 credits or other consumption services. Example 2: Field Service Appointment Scheduling In this example, a Field Service Technician is working with Agentforce to help schedule service appointments based on the time preference of the customer and the issue at hand.

Use Case: Field Service Appointment Scheduling Actions Used: Identify Customer by Email, Get Work Types for Field Service, Get Appointment Time Slots for Field Service , Get Work Types for Field Service (2nd Time), Get Appointment Time Slots for Field Service (2nd Time), Answer Question with Knowledge For this example, we assume there are 10 Field Service reps that each do 3 appointments a day for 20 days a month .

Number of actions per use case Number of Flex Credits per use case Example number of Flex Credits per month 120 Flex Credits X 3 appointments a day X 20 days a month X 10 field service reps = $360 per month The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilization, and other factors.

This example does not guarantee future usage patterns or costs. This example does not include other costs like Data 360 credits or other consumption services. Example 3: New Employee Onboarding In this example, a new employee is onboarding to the company and is engaging with Agentforce to help them with their question.

Agentforce will search through a knowledge base to answer the employees question. Use Case: New Employee Onboarding Actions Used: Answer Question with Knowledge For this example, we assume there are 20 new employees each month who each want help with 5 questions .

Number of actions per use case Number of Flex Credits per use case Example number of Flex Credits per month 20 Flex Credits X 5 questions per month X 20 new employees per month = $10 per month The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilization, and other factors. This example does not guarantee future usage patterns or costs.

This example does not include other costs like Data 360 credits or other consumption services. Example 4: Reservation Management with Agentforce Voice In this example, a customer needs help modifying their reservation and is engaging with Agentforce Voice to help them with their update. Agentforce will identify the customer by email, answer questions about their modification, and help update and finalize their reservation.

Use Case: Reservation Management - Service Actions Used: Identify Customer By Email, Answer Questions with Knowledge, Get Reservation Time Slots, Finalize Reservation For this example, we assume there are 300 phone calls each month from customers who want help with a question and a reservation update .

Number of actions per use case Number of Flex Credits per use case Example number of Flex Credits per month 120 Flex Credits X 300 calls per month Agentforce Voice actions per call = $180 per month The credit usage example provided is for illustrative purposes only. Actual usage may vary from month to month based on activity levels, feature utilization, and other factors. This example does not guarantee future usage patterns or costs.

This example does not include other costs like Data 360 credits or other consumption services. Keep track with Digital Wallet. Monitor your flex credits consumption in near real time, with Agentforce usage transparency powered by Digital Wallet.

Track your usage, get proactive threshold alerts, and see actionable usage trends and insights. It’s all in one place, so you can make smarter investment decisions. Calculate your ROI with Agentforce.

Explore the impact of AI agents before you invest. The Agentforce ROI Estimator helps you model sample use cases, estimate Flex Credit consumption, and project business value across Sales, Customer Service, and Field Service. Ready to take the next step with Agentforce?

Take a closer look at how agent building works in our library. Launch Agentforce with speed, confidence, and ROI you can measure. Tell us about your business needs, and we’ll help you find answers.

Agentforce Frequently Asked Questions How do I know if Flex Credits or Conversation pricing is the right model for my business? Flex Credits offer the most flexibility and scalability. Conversations offer flat-pricing, while Flex Credits align cost to value.

Conversations are optimized for external facing customer agents, while Flex Credits scale across any Agentforce use case. While Conversation consumption will be viewable in Digital Wallet , Flex Credits in Digital Wallet will offer more granular usage data for the greatest insight and transparency. Flex Credits will offer additional flexibility with a choice of buying model options.

Contact your Account Executive to learn more about what model might work best for your business and use case. Can I use both Flex Credits and conversation pricing at the same time? No. Flex Credits and Conversations will not be supported in the same org.

What happens if I don’t use all my Flex Credits? Unused Flex Credits do not roll over into subsequent subscription terms. Work with your Account Executive to strategize on next steps.

I have Conversation pricing, can I switch to Flex Credits? Yes. If you would like to do so to take advantage of the flexibility that Flex Credits offer, you will need to swap all of your existing Agentforce Conversation SKUs.

Speak with your Account Executive to learn more about the process. Is Digital Wallet included, or do I have to purchase it? Digital Wallet will be automatically provided for free for any customers who have Digital Wallet enabled products.

Digital Wallet supports all products sold with usage-based metrics. For Flex Credits, Digital Wallet will provide more granular usage insights and analytics. What happens if I exceed my Flex Credit balance?

There is no overage penalty. If you exceed your entitlement, your rate is your contracted rate billed monthly in arrears. Prevent overages by using alerts in Digital Wallet.

What products are available with the PayGo and PreCommit buying models? Only Flex Credits for Agentforce are available for purchase with PayGo and PreCommit models. Conversation-based pricing, Agentforce add-ons and Agentforce 1 Editions are not available with these models.

How is Agentforce Voice priced with Flex Credits? For all Agentforce actions, Flex Credits scale up and down with usage to align cost to value. Usage types and multipliers differ for Agentforce Voice actions.

See the Agentforce Rate Card for more detail.