AgriMarketing Program - Market Diversification for National Industry Associations is sponsored by Agriculture and Agri-Food Canada.

AgriMarketing Program: 5. Complete the application and apply - agriculture. canada.

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Complete the application and apply 5. Complete the application and apply Agriculture and Agri-Food Canada (AAFC) uses the information you give in the application form to determine whether your project is eligible. The application form has 10 sections to be completed.

How to complete the application We'll use the information provided in this section, along with the details of your project's activities and budget, to determine the eligibility of your project. Provide a short, descriptive project title that accurately reflects your project activities and outcomes. Provide a clear and concise summary of the project, using non-technical plain language.

The summary should provide the following elements: High-level of detail on the proposed activities What questions the project attempts to answer and why Where the project will take place Provide a concise summary of your project. What is the overall goal of the project? What does the project aim to achieve?

Briefly describe the main action items and how you'll know the project has achieved its goal. Complete this question after your proposal is fully developed so that it can summarize the action items and desired outcomes. If the project is approved for funding, this summary will be used publicly on Government of Canada websites.

Your detailed description should clearly address the following elements: What market gap or commercial need, that is important to the industry and Canada, does your project aim to meet? How does your project meet the need? The starting point for any successful international market development strategy is to carefully select your target markets and assess their unique opportunities and challenges.

While you may be tempted to start big and include an entire geographic region or long list of countries, this broader kind of approach does not follow a focused, strategic plan You should take time to focus your projects on your top 3 or 4 target markets per year – these target markets should support your organization's strategic goals for the project by generating S. M. A.

R. T. outcomes (that is, Specific, Measurable, Achievable, Realistic and Timely) Exporting organizations achieve greater success by initially focusing their plans on a smaller number of target markets, allowing sufficient time for follow-up on leads and engagement with key local business contacts.

If you reach out to 5 or more markets at the same time, you should consider ways to prioritize and narrow your markets of interest. You're encouraged to reach out and speak with a trade commissioner in the market for their on-the-ground insight to assess your organization's market potential and determine your market-entry strategy. What is the long-term objective and how does undertaking this project contribute to achieving it?

How does your project align with the program objectives ? How do you plan to achieve the objectives of the project? What are the potential outcomes and how will they help build trust and confidence in the sector or industry?

What could the short- and long-term impacts be on the industry if this project is not pursued? Why? What challenges could prevent you from completing your project and how will you mitigate them?

What are the deliverables of each activity? What are the tangible end results that will come from completing the activity? Provide the measures for each of the expected results that apply for each individual activity that you plan on undertaking.

Refer to the Expected results to determine performance indicators. Organizational capacity – project Describe how your organization has the capacity to deliver the project (that is, relevant skills, interest and experience with the subject matter area of the project). If applicable, provide details on past AAFC funded projects.

Otherwise, provide details on projects of similar scale that your organization has previously delivered. Ensure your response clearly addresses the following elements: How difficult or complex is the project? How will the activities be achieved and monitored?

What management controls, human resources, and technical capacity do you have to ensure this proposed project will be successful? How will you ensure that you report regularly and accurately on the progress of the project against your work plan and budget forecasts? What financial controls will you have in place to ensure proper financial management of the project?

How will you ensure that expenses submitted to AAFC are accurate and can be properly assessed to determine eligibility? If your organization received prior funding from AAFC, briefly describe the results of the previous projects and the level of complexity or expertise used for past projects Provide recent examples of projects undertaken/led by your organization Enter the address where the project will take place.

If there are multiple project locations, for the primary location, enter the address for the project location where activities associated with the largest portion of the budget will take place. Environmental considerations In accordance with the Impact Assessment Act (IAA), we must determine whether projects that take place on federal land are likely to cause significant environmental damage.

To determine if IAA applies to your project, answer the following questions: Question A. Is the proposal a "project" as defined by the IAA?

Examples of projects include: construction of a greenhouse installation of a permanent irrigation system building construction or demolition any other activity related to permanent human-made works Activities that are not considered projects include: administrative or marketing activities installation of temporary or portable systems any other activity not related to physical work Question B. Where does the project take place?

AAFC has certain obligations under the IAA, if providing financial assistance to projects on federal land.

Under the IAA, "federal lands" means: lands that belong to His Majesty in right of Canada, or that His Majesty in right of Canada has the power to dispose of, and all waters on and airspace above those lands, other than lands under the administration and control of the Commissioner of Yukon, the Northwest Territories or Nunavut; the following lands and area: the internal waters of Canada, in any area of the sea not within a province, the territorial sea of Canada, in any area of the sea not within a province, the exclusive economic zone of Canada, and the continental shelf of Canada; and reserves, surrendered lands and any other lands that are set apart for the use and benefit of a band and that are subject to the Indian Act , and all waters on and airspace above those reserves or lands.

If you answer "Yes" or "Unsure" to Question A and "Federal lands or lands outside Canada" or "Reserves, surrendered land or other land set apart for the use and benefit of a band and that is subject to the Indian Act " to Question B, further assessment may be required. We'll contact you as necessary.

The responses to the following questions will be used only for program reporting purposes, and will not impact the success of the application. North American Industry Classification System The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico, and the United States.

For more information, visit North American Industry Classification System (Statistics Canada) . AAFC has identified the following NAICS category options for this program.

Select the NAICS identifier that best applies to the project or to the industry the project represents: Food and Beverage Manufacturing Then, select the NAICS identifier that best applies to the overall intent of your project or to the activity with the highest dollar value. In this section, list all the Harmonized System codes for the products for export in this project.

Describe the product(s) and include the 6-digit HS code(s) which can be found in the Harmonized Commodity Description and Coding System . Groups who will directly benefit from the project's activities The collective name for the original peoples of Canada and their descendants and consists of distinct, rights-bearing communities comprising First Nations, Inuit, and Métis Peoples in Canada.

A people composed of many different nations having their own origin, history and culture, and whose members have called North America home for thousands of years. First Nations include status and non-status Indians. note 1 A people that inhabit or that traditionally inhabited the northern regions and Arctic coasts of Canada known as Inuit Nunangat, and whose members are united by a common origin, history, and culture.

note 1 A people whose members are of mixed First Nations and European ancestry, are united by a common origin, history, and culture, and are generally accepted by the Métis Nation.

note 1 Indigenous organizations may include: aggregated Indigenous entities (as self-defined by Indigenous groups, could be linked by cultural or linguistic background, geographical area, or historical treaty lines) national and regional Indigenous organizations Indigenous non-governmental and voluntary associations and organizations, including non-profit organizations and corporations self-governing Indigenous governments One of many gender identities.

Includes all people who identify as women. Individuals aged 39 and under. Two-Spirit, lesbian, gay, bisexual, transgender, queer, intersex, and other people who identify as part of sexual and gender diverse communities who use additional terminologies.

note 2 Persons with disabilities The Employment Equity Act defines "persons with disabilities" as persons who have a long-term or recurring physical, mental, sensory, psychiatric, or learning impairment and who: consider themselves to be disadvantaged in employment by reason of that impairment, or believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment, and includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace.

Members of visible minorities The Employment Equity Act defines "members of visible minorities" as persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour. Use this selection if you do not want to disclose this information at the time of your application. Use this selection if the question is not relevant to your organization.

Previously received funding Has your organization received any funding from Agriculture and Agri-Food Canada within the last 6 years?

If yes, and if known, list: the program(s) your organization received funding from AAFC is committed to enhancing the vitality of official language minority communities (OLMCs), supporting, and assisting their development, and promoting the full recognition and use of both English and French in Canadian society. OLMCs consist of Francophones outside Quebec and Anglophones in Quebec.

These communities are often represented by provincial and regional organizations. Do the project activities have the potential to reach an audience of both English and French speakers? Community who will benefit If approved, will the project activities specifically target an official language minority community (French speakers outside Quebec or English speakers in Quebec)?

If the approved project involves activities that may have an impact on OLMCs or promote the use of English and French, we will include appropriate commitments in agreements with your organization and additional expenses incurred as a result of these commitments will be considered eligible for contribution funding.

Activities may include, but are not limited to: Project materials offered in both official languages (brochures, kits, handouts, newsletters, reports, etc.) Directional and educational signs produced in both official languages Bilingual coordinator or other contractor hired to help deliver project-related activities in both official languages (for example, master of ceremony for a project event, workshop facilitator or simultaneous translator) Distribution of invitations in both official languages Knowledge transfer activities One or more OLMCs are included in the project target groups (for example, as in-kind or cash partners in project budget or to be invited to project events) Other groups representing OLMCs are consulted to see if there is any potential for involvement on their end Travel to or from OLMCs (costs associated with these project activities are included in project budget) If your project is funded, your organization may be required to publicly acknowledge AAFC's support for the project, in both official languages, and in a form determined by Canada.

2. Organization or business AAFC uses the information you provide in this section to confirm your organization's identity and to verify your organization's eligibility for funding. Refer to the Eligibility checklist to determine if your organization is eligible under this program.

Important note for returning applicants If your organization has previously submitted an online application to AAFC, the system may not require you to complete this section again. If you're aware of any changes to your organization or business information since the last submission, please contact the program to verify and update your profile.

Your organization's legal name, as it appears in legal documents such as Articles of Incorporation and Certificate of incorporation. Enter the name under which your organization operates, if that name is different from its legal name. If you do not use an 'operating as' name, provide your organization's legal name.

Enter the acronym your organization uses, if different from its legal and 'operating as' names. Enter the first 9 digits of your 15-digit Canada Revenue Agency (CRA) Business number . Example: 123456789 RR 0001 If you don't have a CRA Business Number, select the checkbox "The organization or business does not have a Business Number" and provide an explanation.

Note: you must get a CRA Business Number if your project is approved for funding.

Select one of the following: Indigenous (First Nation, Inuit, Métis) Organization type – Additional information Your answer to this question must be one of the following: association of workers and/or employers local community, charitable, voluntary organization Indigenous (First Nation, Inuit, Métis) First Nations, Inuit, or Métis community First Nations, Inuit, or Métis association First Nations, Inuit, or Métis not-for-profit organization Enter the complete address, main email address and main phone number of your organization's headquarters or regional headquarters.

Enter the mailing address if different from the Headquarters' address or click on "Copy Headquarters address." AAFC will use the information you provide in this section to understand more about your organization and to assess your ability to carry out this project. How many employees work for your organization?

Include the total number of all full-time and part-time employees on your organization's payroll. Don't include contractors. Describe your organization (for example, when it was established, the mandate/mission, and who it serves).

Include your organization's mandate/mission, priorities, and who it serves. Provide a brief history of your organization including when it was established and any significant changes in the past 2 years (for example, a significant increase/decrease of staff, changes to executive leadership/Board of Directors, a change in mandate).

Responses to the remaining organizational capacity questions will be used for reporting, program planning purposes, and to determine your eligibility for the alternate cost-share ratio. Does the mandate/mission of your organization target any of the following groups? (Select all that apply) Persons with disabilities Members of visible minorities Is your organization majority owned (50% or more) by one or more of the following groups?

(Select all that apply) See the information above for groups included in the previous question, as well as the following groups: A minimum of 50% women and/or non-binary individuals. A person whose gender identity does not align with a binary understanding of gender such as man or woman.

It is a gender identity which may include man and woman, androgynous, fluid, multiple, no gender, or a different gender outside the "woman—man" spectrum. Does your organization's Board of Directors have a diverse composition with significant representation (30% or more) from one or more of the following groups? (Select all that apply) See the links above for groups included in the 2 previous questions.

Does your organization have a Diversity, Equity, and Inclusion (DEI) Plan or a Human Resources Plan that supports diversity, equity, and inclusion?

Diversity, Equity, and Inclusion Plan An employment equity plan addresses under-representation of marginalized groups such as Indigenous Peoples, persons with disabilities, visible minorities, women, youth, 2SLGBTQI+ people, and official language minority people and employment barriers they may face.

A Diversity, Equity and Inclusion Plan goes beyond an employment equity plan to address under-representation and employment barriers for equity and equity seeking groups to advance diversity, equity, and inclusion commitments in the workplace.

Human resources plan that supports DEI A plan that links human resources management to the organization's overall strategic and operational plans and includes objectives to advance diversity, equity, and inclusion in the workplace. Does your organization commit to the 50 – 30 Challenge: Your Diversity Advantage?

The 50 – 30 Challenge is an initiative co-created by the Government of Canada, civil society, and the private sector that aims to attain gender parity and significant representation (at least 30%) of other under-represented groups on boards and senior management positions in order to build a more diverse, inclusive, and vibrant economic future for Canadians.

The Challenge will allow a variety of organizations to participate across 3 program streams including small and medium-sized enterprises and non-profit organizations, and those without Boards of Directors or senior management teams. The Challenge includes organizations that meet the Challenge and organizations that are working toward the Challenge. For more information, please visit The 50 – 30 Challenge: Your Diversity Advantage .

Review the contact information for project team members and edit if necessary. There is a maximum of 5 project team members per project. Any project team member can create and edit project application forms, submit direct deposit information, and submit payment requests and performance reports to AAFC.

To help determine the budget numbers to enter into the Activities section, you must first complete the Detailed project budget , which can be downloaded from the portal. Once the budget is completed, enter the data in the relevant areas of the application and attach the spreadsheet in the Documents section of the application. Refer to the Instructions within the Detailed project budget to help you complete the budget.

The Activities section is where you will provide a detailed description of your planned activities, including key milestones and descriptions of your planned performance measures as well as how you will report on results. The activities will be assessed to determine if they have been clearly planned and described, and if they are aligned with the project's goals, objectives, and purpose.

The project start and end dates are automatically determined by the date that work on the first activity will take place and the last day that work on the last activity will take place. The fiscal year begins on April 1 and ends on March 31. Provide a precise name for the activity, which clearly reflects its intended purpose.

Enter the date that the individual activity will start. Enter the date that the individual activity will finish. Select one country from the drop-down list where the individual activity will take place.

The Activities section is an important part of the application form for evaluation purposes. Include key milestones and indicate how you intend to measure performance and report on results. You must clearly define each activity.

Be specific when you enter your information.

Your organization knows your project the best so: explain the project in a clear manner, using all available information answer common questions to properly describe essential elements of the project (who, what, where, when, why, how much) provide sufficient detail to clearly illustrate how you established your budget, such as any cost estimates, calculations or assumptions made to determine the financial requirements to implement the proposed activities and achieve the forecasted results Your description should also provide assurances that your activity: is likely to be successful In existing markets, where you have conducted marketing, promotion, business development or export sales in the past, it is your responsibility to clearly demonstrate how the proposed activity represents an incremental change to support the project's objectives and expected results.

Increasing and diversifying exports to markets where Canada has free trade agreements in place is a key factor under this initiative.

Preference will be given to digital promotional activities and virtual forms of engagement (such as online training, e-commerce platforms, virtual business-to-business meetings, and virtual trade missions) with the intent to reduce waste and lower the carbon footprint from recurring travel to the same markets or trade shows supported in previous years.

Select a goal from the drop-down list that you wish to achieve with this activity: Address a market access issue Expand an existing market Maintain an existing market Select the type of activity which best describes what you will be undertaking from the drop-down menu. Print, Radio, Television Advertising, and/or Promotion Online Advertising and/or Promotion Provide a description of the deliverables of each activity.

Deliverables are the tangible and intangible end results that will come from completing the activity. Provide a numeric value for the expected results that apply for each individual activity that you plan to undertake. For expected results that do not apply, enter "n/a."

The list of expected results will appear based on the selected activity type: Print, radio, television advertising and/or promotion Online advertising and/or promotion The number of individuals who click on your online advertisement, such as a web banner or sponsored ad, which appears on another website's page The total number of unique visitors to a featured promotional landing page on your website Only include the initial visit to this specific promotional page on your website and do not count multiple visits from one person or multiple page impressions from the same visitor The number of individuals who viewed a post and either liked, shared, reacted, or commented on the communication Incoming missions – outgoing missions Value of estimated sales (Canadian dollars) The direct sales (forecasted or actual) from the activity This value should result directly from the mission and not be the value of estimated sales for the entire commodity/sector The number of companies or organizations met with who purchased or signed distribution contracts as a result of the activity The number of qualified contacts or potential buyers whose information has been confirmed or acted upon For example, your organization has verified and used the contact information for follow-up, such as meeting with the person, sending sales and direct marketing materials, or placing sales calls - this does not include the general collection of business cards, mailing lists, or other contact information Estimated value of markets identified (Canadian dollars) This is the general value of the market that your research has identified as the potential for your sector This figure should demonstrate the thoroughness of the research and the potential return on investment of different market development activities, and reflect a targeted, direct opportunity for the sector - it is not the current import value or the total value of estimated sales for the entire commodity or sector within a country Number of members using research/data The number of people your research has been shared with or who have accessed it For example, the number of downloads of the report by members from your website Number of participants attended The total number of people who attended your training sessions, both virtually and in-person This could include classroom sessions, conferences and seminars, or pre-recorded training sessions for on-demand viewing, as well as live webinars and videoconferences Value of market impacted (Canadian dollars) This is your organization's assessment of the value, in Canadian dollars, of sales, exports or costs that the trade advocacy work will help ensure, and should demonstrate the importance and potential return on investment of the issues being worked on For example, if the activity aimed to resolve a technical trade issue that could negatively impact $10 million in annual exports to a given market, then the value would be $10 million - this is not necessarily the total value of exports for the entire commodity or sector Number of issues advanced This represents the number of topics a given activity is aimed to progress or resolve For example, if your organization attended a bilateral meeting to engage in discussions on country of origin labelling and maximum residue limits, indicate that 2 issues were advanced under the activity Value of estimated sales (Canadian dollars) The direct sales (forecasted or actual) from the activity This value should be directly resulting from the trade show and is not the value of estimated sales for the entire commodity or sector The number of companies or organizations met with during the trade show that purchased or signed distribution contracts as a result of the activity The number of qualified contacts or potential buyers met with during the trade show whose information has been confirmed or acted upon For example, your organization has verified and used the contact information for follow-up, such as meeting with the person, sending sales and direct marketing materials, or placing sales calls - this does not include the general collection of business cards, mailing lists, or other contact information Activity cost by fiscal year Provide the AAFC and non-AAFC funding amounts for the activity by fiscal year.

This section collects information on where your project funding is coming from. The amounts you input here will be summarized in the Funding Sources section of the application. The available fiscal years for each activity are determined by the activity's individual start and end date.

The amounts that you're requesting from AAFC. The remaining funding for the activity coming from you, your industry or partner, and/or other government. Non-AAFC breakdown by funding source In this section, you must show where the non-AAFC funding is coming from for the activity.

If you input a total of $1,000 coming from non-AAFC sources in 'Activity cost by fiscal year', then you must list how much of that amount is funded by you, your industry or partner, and/or other government. Confirm all activities have been added for this project After you list all of the project activities, you must click on "I confirm" before you can move to the next section of the application.

This section details eligible costs and limitations under this program. Use the following information to complete your budget. AAFC will only fund project-related expenditures that are pertinent, reasonable, and essential to accomplish the objectives of an eligible project and that fall under the following cost categories.

In addition to eligible costs and activities, the following also applies only to Indigenous recipients: Indigenous-led market research, capacity building and market development Activities involving Indigenous knowledge sharing and dissemination of Indigenous agriculture and food systems (including traditional and modern practices and knowledge) Administrative costs — Eligible cost items Administrative costs are defined as the organizations' expenses (such as fundamental operational costs) not directly related to undertaking the project activities but necessary for the organization to manage activities outlined in the work plan and to administer the reporting requirements of the contribution agreement, including project management costs.

Administrative fees will be calculated at a 10% flat rate that will be cost shared. Under the 10% flat rate, administrative cost items do not need to be detailed, negotiated, or substantiated when submitting a claim. However, if subject to a compliance audit, you may be asked to supply supporting documentation.

For this purpose, it is important to keep in mind the following examples.

Administrative costs mean costs related to: project management costs: management and administrative staff wages not directly related to the outcome of projects, including employees who negotiate service contracts, pay the invoices, manage the project budget, monitor, and/or prepare the claims and any financial or progress/performance reports for the project salaries, Mandatory Employment Related Costs, and benefits and/or contract services administrative office supplies and expenses basic telephone fees (including fax lines) and cell phones materials and office supplies (for example, pens, pencils, paper, envelopes, cleaning supplies, subscriptions) office equipment (for example, computers, printers, photocopiers) office space (rent) and related utilities, maintenance, and property taxes insurance (fire, theft, liability) administrative information technology (IT) products and services, including maintenance other overhead type expenditures relating to the organization's office Administrative costs — Limitations/Explanations Don't include administration costs in your application; the application form will calculate it automatically at a 10% flat rate This flat rate has been developed to represent the cost of undertaking the administration functions of the contribution agreement You may also choose to not claim administrative costs, and opt-out of the flat rate To ease administrative burden, these costs do not need to be detailed at the time of application and will not be negotiated or need to be validated when submitting a claim These costs will be funded at the approved program cost-share ratio Individual capital expenditures over $100,000 are not eligible for administrative costs Note: You must keep all documentation of these costs.

If you're subject to an audit, you'll need to supply the supporting documents at that time. Salaries and benefits — Eligible cost items Salaries and benefits paid to or on behalf of staff to execute activities outlined in the project work plan. These costs do not include completing financial or performance reports for the project.

Includes Mandatory Employment Related Costs, Employment Insurance, Canada Pension Plan, Quebec Pension Plan, vacation pay and benefits Benefits mean payments an employer must make by virtue of company policy or a collective agreement such as contributions to a group pension plan Salaries and benefits — Limitations/Explanations Salaries and benefits must be additional to existing costs Performance pay (for example, bonuses) is ineligible Contributions toward salaries and benefits should not exceed 25% of project costs Costs must be substantiated through supporting documentation, such as timesheets Timesheets must be maintained for employees who work less than 100% of their time on the project If your application is successful, you should expect to complete timesheets for employees working on the project.

For further clarification, salary and benefit costs do not include incentive amounts such as performance pay (for example, bonuses), or benefits that are considered perks, such as a gym membership or parking allowance Severances are