Customer Data Platform is sponsored by Salesforce.org. Customer Data Platform

Customer Data Platform Data 360 | Salesforce Prepare new data for seamless consumption by marketing teams and downstream systems (e.g., kick off a personalized journey in Marketing Cloud, update Contact record in Sales Cloud) using a click-and-drag interface to standardize and map incoming data to the data model in Data 360.

Unify and leverage non-CRM or third-party data (e.g., inventory, click data) without needing to physically move or copy it, using two-way data access between Salesforce and partners like Snowflake or Google BigQuery. Out-of-the-Box Connectors Reduce the amount of custom integrations and maintenance preventing marketing teams from using data in campaigns.

Ingest and combine customer data with native connectivity to Salesforce apps (Marketing, Sales, Service, Commerce), prebuilt integrations to cloud storage like Amazon S3, and the ability to connect to any system with MuleSoft. Understand how different types of data (e.g., anonymous, unstructured, real-time) captured in different systems tie back to a single individual. For example, determine that atl@salesforce.

com and al123@nto. com are associated with the same person using user-defined rules to link disconnected records together. Foundation for Agentforce Make Agentforce more effective with the right contextual data.

By connecting and harmonizing all of your structured and unstructured data in Data 360, it becomes available so Agentforce can analyze that data and determine the best action — all while keeping your data safe and secure on the Einstein Trust Layer. Use Agentforce to help you create target audience segments in minutes.

With Data 360 and Agentforce working together, you can simply describe the target audience you want, and the agent will translate your natural language prompt into the appropriate segment attributes - no SQL required! Build or Bring Your Own AI Model Create custom predictive AI models from scratch with clicks not code or bring in existing models from your data science teams.

You can do this using direct integrations between Data 360 and external tools like Amazon SageMaker, Google Vertex AI and Databricks to consume predictions and scores (e.g., propensity to buy or likelihood to churn) generated by custom AI/ML models. Segment and Calculated Insights Minimize the number of external analytics tools needed to understand customers and how they respond to campaigns.

Use Calculated Insights (e.g., lifetime value) in Data 360 built with customer profile data and out-of-the box dashboards that combine customer and revenue data to understand and optimize segment performance across activations (e.g., Google Ads campaign).

Personalized Recommendations Boost the relevance of personalized recommendations and offers based on unified profile data from every engagement with your brand (e.g., show customer personalized product recommendations on web based on browsing behavior, in-store purchases, past service cases, or sales inquiries).

Reduce wasted spend through more relevant advertising campaigns or by suppressing advertising when it’s not the right time, powered by consented data from customers. Reach customers with direct activation integrations to ad partners like Google, Meta, Amazon, and LinkedIn. Enrich profile data and optimize programmatic media buys with apps from AgentExchange partners like Acxiom and The Trade Desk.

Data-Driven Customer Journeys Make every journey touchpoint more relevant and timely, activating Data 360 audiences with data points that influence channel, content, and frequency (e.g., automatically trigger education journey when customers are not using key product features). Refresh journeys with the most up-to-date data and segment membership as changes occur.

Bring the operational customer profile into every workflow across the business, with a single platform built on CRM and the same unified data powering alerts to sales reps, personalized ecommerce experiences, next-best-action service recommendations, and more. Gartner® names Salesforce a leader in Customer Data Platforms for the third year in a row. Learn why Gartner named Salesforce a leader.

See why Forrester named Data 360 a B2C CDP Leader. Data 360 is a leader in a new report analyzing the top customer data platforms. See why IDC named Salesforce a leader in Customer Data Platforms.

Download the 2024-2025 IDC Marketscape Vendor Assessment for Worldwide Customer Data Platforms to uncover why Salesforce Data Cloud is a Leader. See all partner integrations AI, Data, and CRM are how we achieve the promise of speaking directly to consumers with the thing that matters most to them.

Chief Brand and Disruptive Growth Officer, General Mills With Salesforce, we can provide personalized experiences that meet passenger needs - even if they are one in 80 million. Director of Marketing and Digital, Heathrow Marketing Cloud Engagement Create and deliver boundless, personalized customer journeys across marketing, advertising, commerce, and service.

Marketing Cloud Account Engagement Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing. Marketing Cloud Personalization Automate dynamic offers for each customer in real time across each moment in the customer journey.

Marketing Cloud Intelligence Optimize marketing performance and spend across every campaign, channel, and journey with cross-channel analytics and reporting. Nurture relationships and create lasting loyalty on the world’s #1 CRM. Personalize support across self-service, your contact center, and the field with AI and real-time data on the #1 CRM.

Set the foundation for revenue growth with Salesforce automation and the #1 CRM. Learn how Meta and Salesforce have been partnering together to unlock the value of your first-party data. Data Activation Guide: 5 use cases that connect data across departments to power AI and agents.

See how Data 360 solves for real-world business use cases across the full customer lifecycle. Tell us a bit more so the right person can reach out faster. Activate Data 360 for your team today.

Why is data important for marketers? Using a unified data foundation built into Marketing Cloud, marketers can increase speed to market with both structured and unstructured data needed to segment audiences, inform Agentforce actions, and analyze performance. And allows you to seamlessly activate all your data with insights and automation across every touchpoint in the customer lifecycle.

Historically, customer data platforms (CDP) have been a solution used primarily by marketing teams. Data 360 not only provides the traditional benefits of a CDP, it also offers a comprehensive data solution for other data-driven teams like sales, service, and commerce, allowing them to automate workflows, personalize customer interactions, and work smarter with AI and Agentforce. How can data help marketers solve key business use cases?

A unified data foundation solves for business use cases across the entire customer lifecycle by making enterprise data easily accessible and actionable, including data from existing data and AI investments (e.g., Snowflake, CRM). For example, raise conversion rates with advanced segmentation and real-time personalization of every customer interaction.

Improve customer lifetime value and productivity across teams with shared insights and AI-powered next-best-action recommendations. Increase share-of-wallet using connected journeys and alerts to drive up-sell and cross-sell opportunities for additional products and services for customers with unmet needs.