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Google Ad Grants is an in-kind advertising program from Google for Nonprofits that provides eligible nonprofits with up to $10,000 per month in free Google Ads credits to promote their mission online. Organizations can use the credits to run search advertising campaigns that drive traffic to their website, recruit volunteers, and raise awareness for their programs.
Eligible applicants are 501(c)(3) nonprofit organizations in good standing; governmental entities, hospitals and healthcare organizations, schools, academic institutions, and universities are explicitly ineligible. Organizations must first apply for a Google for Nonprofits account before accessing the Ad Grants program.
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Google Grant Application Eligibility - Google for Nonprofits Google Workspace for Nonprofits YouTube Nonprofit Program Certified Product Partners Google Workspace for Nonprofits YouTube Nonprofit Program Certified Product Partners What you need to know before you get started Before requesting a Google for Nonprofits account, find out if your organization qualifies, what you’ll need for verification, and what to expect.
To request a Google for Nonprofits account, you must be a nonprofit charitable organization in good standing, and meet the full eligibility requirements in your country. Please note, some types of organizations are not eligible and will not be verified.
Please confirm your organization is: Not a governmental entity or organization Not a hospital or healthcare organization Not a school, academic institution, or university ( Google for Education offers a separate program for schools) Start the verification process To get started with Google for Nonprofits , one of our verification partners will first verify your organization and your affiliation.
Request a Google for Nonprofits account Once your nonprofit is verified, we’ll let you know by email Then you can activate and use the individual products See which products are available in your country Google for Nonprofits tools available in Google Workspace for Nonprofits YouTube Nonprofit Program Request a Google for Nonprofits account Once we’ve verified your organization’s eligibility, you’ll be able to activate the Google products that best meet your needs.
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According to the current listing, eligibility includes: 501(c)(3) nonprofits in good standing are eligible; governmental entities, hospitals/healthcare organizations, schools, academic institutions, and universities are explicitly ineligible. Confirm the full requirements in the official notice before applying.
The current listing shows up to $10,000/month in in-kind Google Ads credits. Verify award ceilings, matching requirements, and allowable costs in the official notice.
Google Ad Grants (Google for Nonprofits) accepts applications on a rolling basis — there is no single fixed deadline. Check the official notice for any cycle-specific review dates.
Google Ad Grants (Google for Nonprofits) is funded by Google (via Google for Nonprofits). Verify program details on the funder's official page before applying.
This listing is flagged as international in scope. Check the official notice for country-specific restrictions before applying.
Applications go through the funder's official portal — the Apply Now link on this page goes there directly.
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