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Spectrum Reach Pay It Forward is a grant from Spectrum that funds advertising resources and growth opportunities for locally-owned small businesses across the United States. Since 2021, the program has empowered over 2,500 local businesses with grants providing complimentary traditional TV and streaming advertising campaigns, professional commercial production, educational resources, mentorship, and connections to other entrepreneurs.
Each selected business receives a comprehensive advertising package valued at $10,000. Eligible applicants must be U.S.-based businesses that have been active for at least one year, with annual revenue between $100,000 and $1. 5 million and one to five employees.
The program aims to help small businesses build their brands and thrive in local communities.
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Pay it Forward | Spectrum Reach Sightline Educational Videos --> Spectrum Reach Uplifts Local Businesses The Pay It Forward Program is our commitment to providing opportunities and advertising resources to businesses like yours. Since 2021, we’ve empowered over 2,500+ locally-owned businesses with grants to access best-in-industry advertising tools, innovative creative services, and other valuable resources. Interested?
See Qualifications Pay it Forward 2025 Highlights Enabling Entrepreneurs with the Resources to Grow Their Businesses and Thrive Each local business we select gets a complimentary traditional TV & streaming advertising campaign and commercial, as well as educational resources, mentorship, and inspiring connections to other entrepreneurs in a vibrant community.
It’s a big part of our effort to support the local businesses where we live and work. Get the details on Pay It Forward locally-owned businesses. in media, resources, and creative services.
in local business grants. Featured Pay It Forward Alumni Pay It Forward Is Just What the Doctor Ordered Meet Marcus Howard of GreaterHealth Pharmacy and Wellness out of St. Louis, one of our Pay it Forward grant recipients.
Just three months into his advertising campaign, he saw a 23% increase in calls to transfer prescriptions. Spectrum Reach helped introduce his full-service pharmacy and build his brand in the local community. Join Our Exclusive Facebook Community Celebrating Our Pay It Forward Sponsors We are proud to partner with businesses that share our commitment to supporting small businesses throughout America.
We are pleased to work with the Carolina Ascent Football Club in support of small local businesses. World Wide Technology is a key ally in our efforts to assist small business owners. Celebrating 90 Years of Serving Tampa Bay Small Businesses!
Celebrating 90 Years of Serving Tampa Bay Small Businesses! Celebrating 90 Years of Serving Tampa Bay Small Businesses! Working Together for American Entrepreneurs Interested in partnering with us to uplift small businesses?
Learn more about the program’s opportunities and benefits. Pay It Forward is Spectrum Reach's commitment to inspiring and growing locally-owned businesses. The program awards grant packages to local businesses nationwide.
These grants include Complimentary traditional TV and streaming ad campaigns Business-building mentoring and insights Since 2001, over 2,500+ grantees have received more than $50M in media and services through Pay It Forward. In 2026, 250 additional businesses will be empowered through the Pay It Forward program. The program fulfills Spectrum Reach's commitment to foster growth and opportunity within our communities.
Why is Spectrum Reach offering this program? Spectrum Reach is committed to supporting the economic growth of all local businesses, as well as community investment. Who can apply for the Pay It Forward Program?
We welcome applications from all businesses in our local markets. For detailed eligibility, visit our Terms & Conditions. What benefits does the program offer?
From advertising grants to educational resources, the benefits are designed to propel your business forward. Check out our About page for more. What are the qualifications for the grant?
To be eligible for a Pay It Forward grant, applicants must meet the following criteria: You must be a legal resident of the United States currently residing in an eligible designated market area (DMA). The participating DMAs include Albany, Alpena, Austin, Bolivar, Buffalo, Central NY, Charlotte, Cincinnati, Cleveland, Columbus, Dallas/Ft.
Worth, Dayton, Dyer, Evansville, Flint, Greensboro, Greenville, Ashville, Honolulu, Huntsville, Kansas City, Lexington, Los Angeles, Louisville, Marquette, Myrtle Beach, Milwaukee, Montgomery, New York City, Orlando, Paducah, Raleigh, Rochester, St. Louis, Southwest Ohio, Tampa, Tuscaloosa, and Terre Haute. Your business must have been in operation for at least one year as of the application date.
You must not have active or pending bankruptcy. Your businesses cannot have done any advertising with Spectrum Reach in the past 13 months. A business cannot be a competitor of Sponsor (including its Spectrum, Spectrum Business or Spectrum Reach divisions), as determined by Sponsor.
Your business must be a for-profit organization. A business must be legally registered to do business in an eligible market. Meeting these eligibility requirements allows you to submit an application for consideration in the Pay It Forward program grant selection process.
What does the selection process entail? The Pay It Forward grant recipients are carefully selected through a competitive review process. Applications are evaluated by a selection committee based on these criteria: Completeness of the application submission.
Demonstrated need for the grant by the qualifying business. A clearly articulated plan for how the business will achieve growth goals if awarded. Ways the business aims to uplift their local community through advancing or investing in the economic health of the area.
Applications are scored by the review committee across these qualification areas. Top applicants that best meet the criteria will be selected to receive a 2026 Pay It Forward grant package. The process is designed to identify motivated and deserving businesses that demonstrate need, readiness for growth, and commitment to community.
If you have additional questions on the selection process, please contact our team. Join Our Exclusive Facebook Community for Business Owners Discover a community of small business owners just like you. Our Facebook group is designed to support, educate, and empower you on your entrepreneurial journey.
Gain actionable strategies to grow your business and build meaningful connections with like-minded business owners. Follow Us to Stay in the Know
Based on current listing details, eligibility includes: U. S. -based businesses active for at least one year with $100,000 to $1. 5 million in annual revenue and 1–5 employees. Applicants should confirm final requirements in the official notice before submission.
Current published award information indicates $10,000 Always verify allowable costs, matching requirements, and funding caps directly in the sponsor documentation.
The current target date is March 18, 2026. Build your timeline backwards from this date to cover registrations, approvals, attachments, and final submission checks.
Federal grant success rates typically range from 10-30%, varying by agency and program. Build a strong proposal with clear objectives, measurable outcomes, and a well-justified budget to improve your chances.
Requirements vary by sponsor, but typically include a project narrative, budget justification, organizational capability statement, and key personnel CVs. Check the official notice for the complete list of required attachments.
Yes — AI tools like Granted can help research funders, draft proposal sections, and check compliance. However, always review and customize AI-generated content to reflect your organization's unique strengths and the specific requirements of the solicitation.
Review timelines vary by funder. Federal agencies typically take 3-6 months from submission to award notification. Foundation grants may be faster, often 1-3 months. Check the program's timeline in the official solicitation for specific dates.
Many federal programs offer multi-year funding or allow competitive renewals. Check the official solicitation for continuation and renewal policies. Non-competing continuation applications are common for multi-year awards.