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Page shows deadline of January 14, 2026; stored deadline is null. The deadline has passed but the program page remains active.
Tourism Product Diversification and Marketing Program (TPDMP) is sponsored by Government of Northwest Territories. The TPDMP helps licensed tourism operators in the Northwest Territories improve their services and attract more visitors. It includes funding streams for business planning, product development, marketing assistance, and safety upgrades.
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Tourism Product Diversification and Marketing Program | Industry, Tourism and Investment Enter the terms you wish to search for. Enter the terms you wish to search for. www.
gov.nt. ca / ITI / Programs and Services / Tourism Product Diversification and Marketing Program Tourism Product Diversification and Marketing Program Funding to re-invent, improve or expand a tourism product or service to meet future market demand. Includes funding for business planning, product development and packaging as well as marketing and safety upgrades.
This program has been updated to better suit the needs of the NWT tourism industry. For funding under Schedules 2 and 3, businesses must complete a Business, Market and Trade Ready Standard self-assessment . The self-assessment will not be required until the fall 2026 intake.
For the January 2026 intake, businesses can apply for the maximum funding under each schedule, regardless of their BMT readiness score. Funding limits for schedules 2 and 3 are determined based on the applicant’s Business Market Trade Standards business level (BMT). In order to determine your BMT level (Business Ready, Market Ready or Travel Trade Ready) please visit www.
iti. gov.nt. ca/en/TourismReady to find the evaluation materials.
TPDMP support is divided into 4 schedules. Applicants may apply on any or all schedules in any given year: Schedule 1: Business Planning and Transition Assistance Up to $20,000 is available per application. Used to develop business case for new products or to improve existing products with the goal of attracting new clients and increase spending.
Costs may include consulting fees and other costs: to get a Tourism Operator License or for the development of a tourism business plan. Schedule 2: Product Development and Enhancement Up to $150,000 per application. The maximum contribution amount depends on the applicant’s Business Market Trade Standards business level.
Up to $25,000 in contribution assistance for Business Ready applicants Up to $75.
000 in contribution assistance for Market Ready applicants Up to $150,000 in contribution assistance for Travel Trade Ready applicants Funds may be applied towards the development of tourism business plans intended to launch a new product or enhance existing products with the intent of increasing revenues to Tourism Businesses and/or attracting new visitors to the NWT.
new tourism infrastructure engineering and technical feasibility assessments upgrading services or amenities to attract a new market or expand appeal to existing market, or development costs associated with new tourism product packages. Applicants who have received $250,000 over 5 years can re-apply after five years from the receipt of the most recent contribution.
Schedule 3: Marketing Assistance for Tourism Businesses Up to $15,000 is available per application.
The maximum contribution amount depends on the applicant’s Business Market Trade Standard s business level Up to $7,500 in contribution assistance for Business ready applicants Up to $10,000 in contribution assistance for Market ready applicants Up to $15,000 in contribution assistance for Travel Trade ready applicants Funds can be used for marketing projects in line with the Northwest Territories Tourism Marketing Strategy development of marketing materials, cooperative marketing opportunities, development/launch of campaigns, development/modification to websites, and costs to attend travel trade and consumer shows (available to Market and Trade Ready businesses only) Up to $10,000 is available per applicant.
Funds may be applied towards ensuring the safety of visitors while they are engaged in a guided tourism activity. maintenance that requires the services of licensed mechanic or tradespeople or costs associated with physical upgrades to infrastructure and/or equipment.
Application deadline January 14 th , 2026 The following are encouraged to apply: NWT Licensed Tourism Operators NWT Businesses, economic development agencies, and communities. Indigenous Government or Organizations. Please see the Guidelines to see what equity the applicant is expected to bring to the project.
It is strongly recommended that you contact your regional Tourism Development Officer to discuss your idea before the development of your proposal. Complete the BMT self-evaluation . Fill in a TPDMP application .
Send the completed application form(s) and BMT Self-evaluation to your regional office. North Slave Regional Office Tel: (867) 767-9212 Email: Tourism_NorthSlave@gov.nt. ca South Slave Regional Office Tel: (867) 872-8046 Email: Tourism_SouthSlave@gov.nt.
ca Tel: (867) 695-7500 Email: Tourism_Dehcho@gov.nt. ca Tel: (867) 587-7171 Email: Tourism_Sahtu@gov.nt. ca Beaufort Delta Regional Office Tel: (867) 678-8023 Email: Tourism_BeaufortDelta@gov.nt.
ca TPDMP Guidelines 2024 239. 2 KB Tourism Product Diversification and Marketing Application - 2025 431. 68 KB TPDMP - PDCPT Brochure 602.
43 KB FAQ - Tourism Product Diversification and Marketing Program 2024 206. 76 KB Grading Rubric -TPDMP Nov 2024 272. 43 KB Grants and Contribution Policy - Amendments and Schedules - Mar 31 2026 1.
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According to the current listing, eligibility includes: NWT Licensed Tourism Operators, NWT businesses, economic development agencies, communities, and Indigenous governments or organizations. Confirm the full requirements in the official notice before applying.
The current listing shows up to $150,000. Verify award ceilings, matching requirements, and allowable costs in the official notice.
The published deadline was January 14, 2026, which has passed. Check the official notice for any future application windows before investing time in a proposal.
Tourism Product Diversification and Marketing Program (TPDMP) is funded by Government of Northwest Territories. Verify program details on the funder's official page before applying.
Start from the official opportunity page linked in this listing — it carries the sponsor's submission instructions.
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