USDA Awards $26.8 Million to Connect Farmers With Local Markets
March 22, 2026 · 2 min read
Claire Cummings
The U.S. Department of Agriculture on March 10 announced $26.8 million in grants through its Local Agriculture Market Program (LAMP), funding 80 projects across 28 states and territories that help farmers sell directly to consumers and strengthen regional food supply chains.
The awards span three programs administered by USDA's Agricultural Marketing Service: the Farmers Market Promotion Program (FMPP), the Local Food Promotion Program (LFPP), and Regional Food System Partnerships (RFSP). All three are authorized and funded through the 2018 Farm Bill.
How the Funding Breaks Down
The Farmers Market Promotion Program is awarding nearly $11.1 million to 43 projects across 28 states and territories. FMPP supports direct producer-to-consumer channels including farmers markets, roadside stands, agritourism activities, community-supported agriculture programs, and online sales platforms.
The Local Food Promotion Program is awarding another $11.1 million to 37 projects across 24 states. LFPP focuses on intermediary activities — processing, aggregation, distribution, storage of local food products, and developing value-added products that extend the shelf life and market reach of regionally produced goods.
The remaining funds support Regional Food System Partnerships that coordinate across multiple stakeholders in a food region.
Cost-Share Requirement Applies
All LAMP grants require a 25 percent cost share of the federal funds requested. This means applicants need matching resources from non-federal sources — cash, in-kind contributions, or a combination. Organizations planning to apply for future rounds should budget accordingly.
"This funding is putting Farmers First by helping them connect with new markets, strengthening their businesses, and boosting economic resilience in rural communities," said Agriculture Secretary Brooke Rollins.
Positioning for the Next Round
While this round's awards have been made, LAMP competitions recur annually. Organizations interested in future funding should visit the AMS LAMP website to review eligibility requirements and begin developing proposals. Farmers cooperatives, food hubs, regional food councils, and nonprofit agricultural organizations are all eligible applicants. For coverage of USDA and agricultural grant opportunities, visit grantedai.com.