Canada Launches $75M Market Diversification Grant Program for Agri-Exporters

New Federal Funding for Agri-Food Exporters

On February 13, 2026, Canadian agricultural organizations and exporters gained access to a major new source of federal funding through the Government of Canada's Market Diversification Program, a $75 million initiative focused on helping agricultural sectors and small business exporters diversify their global markets. With applications live until September 30, 2030 (unless funds run out sooner), eligible groups can now apply for grants supporting activities ranging from market research to overseas trade missions.

Why Market Diversification Funding Now?

Canada’s agricultural export landscape has become increasingly volatile in recent years. From shifting trade relations and tariffs to global disruptions—like supply chain interruptions and geopolitical tensions—producers are feeling the pressure to expand beyond traditional markets. The 2026 Market Diversification Program, announced by Agriculture Minister Heath MacDonald, is designed to proactively bolster Canada's agri-food, fish, and seafood exporters by reducing their reliance on single trading partners and hedging against export risks (official announcement).

This program is distinct from the AgriMarketing Program’s $129.97 million allocation under the Sustainable Canadian Agricultural Partnership. It introduces new funding specifically for market diversification and—crucially—includes support for small and medium-sized enterprises (SMEs) in addition to national industry associations. By placing a special emphasis on sectors vulnerable to trade risk (such as canola, pulses, pork, and seafood), the government aims to help Canadian producers seize emerging opportunities in global markets.

What This Means for Grantseekers

For National Industry Associations:

National and sector-wide associations can apply for non-repayable contributions of up to $1 million per year (capped at $5 million over five years), supporting large, multi-year initiatives. Eligible projects might involve intensive trade missions, trade shows, sector-wide branding efforts, or competitive analysis for entire sectors.

For Small and Medium-Sized Enterprises (SMEs):

This is the first time SMEs have been included in AgriMarketing Program supports—a major win for small businesses. SMEs can apply for non-repayable contributions (grants) of typically less than $100,000 per project (covering up to 70% of eligible costs, with a minimum project size of $20,000). Eligible activities are tailored to the needs of growing firms and may include intellectual property (IP) protection, translation/localization, targeted market research, legal advisory services, and in-market promotional travel. Projects must wrap within 18 months.

Nonprofits and Exporters:

Nonprofit sector associations, marketing boards, and export-focused collaboratives can now tap into significant new resources to develop diversified trade strategies—critical at a time when global barriers and competition are rising.

Steps to Take Right Now

1. Review Official Guidelines: Visit the Market Diversification Program page for full eligibility and application instructions. Carefully match your project or organization to the appropriate stream.
2. Prepare Your Project Plan: Eligible activities include market research, trade strategy, promotion, trade missions, and (for SMEs) IP/legal support. Create a detailed, outcomes-focused proposal describing how you’ll diversify markets and reduce export risk.
3. Budget Accordingly: For SMEs, ensure your proposed costs fall between $20,000 and (typically) $100,000, with a plan to provide at least 30% matching funds (cash or in-kind).
4. Submit Early: Applications are open until September 30, 2030 or until the $75 million is committed. Demand may be high—applying early can improve your chances.

What to Watch For

This program represents a significant expansion of Canadian federal support for agri-exporters, especially SMEs seeking to go global. Over the coming months, expect updates on awarded projects and possibly additional guidance for priority sectors. If your organization has long wanted to diversify export markets or increase resiliency, this is a prime opportunity. Watch for thematic RFPs, feedback from early applicants, and future rounds if funding persists.

To optimize your proposal and stay informed about this and other grant opportunities, see how Granted AI can support your funding journey.