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Kroon Foundation Inc. is a private corporation based in CHARLOTTESVILLE, VA. The foundation received its IRS ruling in 1994. The principal officer is Wood Struthers & Winthrop. It holds total assets of $3.8M. Annual income is reported at $717K. Total assets have grown from $3.2M in 2011 to $4M in 2023. The foundation is governed by 3 officers and trustees. Tax records are available from 2016 to 2023. The foundation primarily funds organizations in New Jersey, Virginia and United States. According to available records, Kroon Foundation Inc. has made 106 grants totaling $705K, with a median grant of $3K. Annual giving has grown from $210K in 2020 to $278K in 2022. Individual grants have ranged from $250 to $55K, with an average award of $7K. The foundation has supported 52 unique organizations. The foundation primarily supports organizations in New Jersey, Connecticut, New York, which account for 75% of all grants. Grantmaking reaches organizations across 9 states. Contributions to this foundation are tax-deductible.
## Approach & Strategy
Kroon Foundation Inc. is a private family foundation led by Richard E. Kroon (President) with family trustees David Fleming Kroon and Sarah Kroon Chiles. While registered in Charlottesville, Virginia, the foundation has deep ties to Red Bank, New Jersey, where a substantial portion of its giving goes to local community organizations.
Geographic Dual Identity: Charlottesville VA (registration address) plus Red Bank NJ (primary giving geography). Red Bank-area organizations including Red Bank Regional Source, Shore Clubhouse, Two River Theatre, Community YMCA, Parker Family Health Center, and Lunch Break all receive consistent grants.
Thematic Identity: Four clear pillars emerge from grantee analysis: 1. Higher Education — Yale, Harvard, Middlebury College, Brookdale Community College. Suggests family or alumni connections to these institutions. 2. Healthcare — Alzheimer's Association ($15K), Monmouth Medical Center, Riverview Hospital, VNA HealthGroup, Parker Family Health Center. Healthcare giving is broad and not specialized. 3. Environment — Environmental Defense Fund ($20K), Monmouth Conservation Foundation, Resources for the Future. Environmental giving reflects policy-oriented approach. 4. Arts and Community — Two River Theatre ($20K), Shore Clubhouse ($20K), Sisters Academy ($20K). Red Bank arts and community services are well-represented.
Preselected Only: The 990-PF indicates preselected grantees only. The grantee pattern shows consistent recurrence of Red Bank NJ community organizations and elite educational institutions, suggesting long-established relationships.
Website Mismatch: kroon.org is a bike repair shop — completely unrelated to this foundation. The foundation has no public website per IRS records.
Grant Volume: 40 grants totaling $297,415 in FY2024 — a very active foundation for its asset size.
## Funding Patterns
Annual Giving: - FY2024: $297,415 (40 grants) - FY2023: $269,500 - FY2022: $277,550 - FY2021: $217,000 - FY2020: $210,000 - FY2019: $211,500
Grant Size: - FY2024 range: up to $41,665; median $4,000 - Majority of grants: $1,000–$10,000 - Larger grants for well-established relationships ($20K–$42K)
| Grantee | Amount | Location |
|---|---|---|
| Red Bank Regional Source | $41,665 | Little Silver, NJ |
| Yale University | $30,000 | New Haven, CT |
| Environmental Defense Fund | $20,000 | New York, NY |
| Shore Clubhouse | $20,000 | Red Bank, NJ |
| Sisters Academy | $20,000 | Asbury Park, NJ |
| Two River Theatre | $20,000 | Red Bank, NJ |
| Alzheimer's Association | $15,000 | Chicago, IL |
| Community YMCA | $12,500 | Red Bank, NJ |
| Brookdale Community College | $10,000 | Lincroft, NJ |
| Harvard Graduate School | $10,000 | Cambridge, MA |
Asset Trend: $4.6M (FY2019) → $5.4M (FY2021) → $4.9M (FY2024). Assets have been relatively stable with normal investment fluctuations. No major capital events.
## Peer Comparison
| Foundation | Assets | Annual Giving | Grants/Year | Focus |
|---|---|---|---|---|
| Kroon Foundation (VA/NJ) | $4.9M | $297K | 40 | Education, healthcare, environment, Red Bank NJ |
| Monmouth Conservation Foundation | Varies | $200–500K | ~20–50 | NJ environmental conservation |
| NJ Seeds | N/A | Scholarships | ~100+ | NJ education equity |
| Comparable NJ family foundation | $3–8M | $150–350K | 20–50 | Broad community |
Positioning: Kroon Foundation is one of the more active grantmakers in the Red Bank NJ community orbit. For NJ organizations aligned with healthcare, education, environment, and community services, this is a worthwhile relationship to cultivate over time.
## Recent Activity
FY2024 Giving Growth: Grants increased from $269K (FY2023) to $297K (FY2024), a 10% increase. Number of grants grew to 40.
Red Bank Regional Source Top Grant: The $41,665 grant to Red Bank Regional Source is the largest in FY2024, reaffirming the Red Bank NJ community as a priority.
Yale Maintained: Yale University ($30K) appears as a major recipient — likely reflecting Kroon family alumni ties.
Environmental Policy Focus: Resources for the Future ($5K) and Environmental Defense Fund ($20K) suggest a preference for research-oriented environmental policy organizations over direct conservation land trusts.
Compassion & Choices: New grantee Compassion and Choices ($5K, Denver CO) — a death-with-dignity advocacy organization — suggests expanding coverage to end-of-life care issues.
No New Capital: The foundation has received essentially $0 in new contributions since 2019, meaning it operates purely from investment returns on its endowment.
## Application Tips
This foundation does not accept unsolicited applications. The 990-PF indicates preselected grantees only and the contact information was left blank.
For organizations hoping to receive Kroon Foundation support:
1. Target the Red Bank NJ community connection. Organizations physically located in or directly serving Red Bank, NJ and surrounding Monmouth County have the strongest fit. The foundation consistently grants to Red Bank community pillars.
2. Align with established thematic areas. Healthcare (Alzheimer's, hospital foundations, elder care), environmental policy (EDF-style), education (scholarships, community college, elite universities), and community arts are the core areas.
3. Relationship cultivation. Richard E. Kroon, David Fleming Kroon, and Sarah Kroon Chiles are the decision-makers. They likely have significant civic involvement in Charlottesville VA and Red Bank NJ communities. Personal introductions through civic or nonprofit networks are the realistic path.
4. Organizations to contact for introductions. Two River Theatre, Shore Clubhouse, Community YMCA Red Bank, or Lunch Break may know how to connect with the Kroon family.
5. Do not use kroon.org. That website is a bike repair shop unrelated to the foundation.
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No program descriptions are available for this foundation. Many private foundations report program activities in their annual 990-PF filings — check the Tax Filings section below for the most recent filing.
## Funding Patterns Annual Giving: - FY2024: $297,415 (40 grants) - FY2023: $269,500 - FY2022: $277,550 - FY2021: $217,000 - FY2020: $210,000 - FY2019: $211,500.
Kroon Foundation Inc. has distributed a total of $705K across 106 grants. The median grant size is $3K, with an average of $7K. Individual grants have ranged from $250 to $55K.
## Approach & Strategy Kroon Foundation Inc. is a private family foundation led by Richard E. Kroon (President) with family trustees David Fleming Kroon and Sarah Kroon Chiles. While registered in Charlottesville, Virginia, the foundation has deep ties to Red Bank, New Jersey, where a substantial portion of its giving goes to local community organizations.
Kroon Foundation Inc. is headquartered in CHARLOTTESVILLE, VA. While based in VA, the foundation distributes grants to organizations across 9 states.
| Name | Title | Compensation | Benefits | Total |
|---|---|---|---|---|
| Richard E Kroon | PRESIDENT | $0 | $0 | N/A |
| David Fleming Kroon | TRUSTEE | $0 | $0 | N/A |
| Sarah Kroon Chiles | TRUSTEE | $0 | $0 | N/A |
Total Giving
$280K
Total Assets
$4M
Fair Market Value
$4.5M
Net Worth
$4M
Grants Paid
$270K
Contributions
N/A
Net Investment Income
$72K
Distribution Amount
$202K
Total: $3.7M
Total Grants
106
Total Giving
$705K
Average Grant
$7K
Median Grant
$3K
Unique Recipients
52
Most Common Grant
$1K
of 2022 grantees were first-time recipients
| Recipient | Location | Amount | Year |
|---|---|---|---|
| Trout UnlimitedGENERAL | Arlington, VA | $3K | 2022 |
| Covenant HouseGENERAL | New York, NY | $2K | 2022 |
| Parker Family Health CenterGENERAL | Red Bank, NJ | $55K | 2022 |
| Yale UniversityGENERAL | New Haven, CT | $30K | 2022 |
| Red Bank Regional SourceGENERAL | Little Silver, NJ | $25K | 2022 |
| Environmental Defense FundGENERAL | New York, NY | $20K | 2022 |
| Shore ClubhouseGENERAL | Red Bank, NJ | $20K | 2022 |
| Two River TheatreGENERAL | Red Bank, NJ | $20K | 2022 |
| Sisters AcademyGENERAL | Asbury Park, NJ | $20K | 2022 |
| Cure Alzheimer'S FundGENERAL | Wellesley Hills, MA | $15K | 2022 |
| Middlebury CollegeGENERAL | Middlebury, VT | $10K | 2022 |
| New Jersey SeedsGENERAL | Newark, NJ | $8K | 2022 |
| Monmouth Conservation FoundtionGENERAL | Middletown, NJ | $8K | 2022 |
| Red Bankcommunity YmcaGENERAL | Middletown, NJ | $5K | 2022 |
| Resources For The FutureGENERAL | Washington, DC | $5K | 2022 |
| Lunch BreakGENERAL | Red Bank, NJ | $5K | 2022 |
| Riverview Medical CenterGENERAL | Redbank, NJ | $5K | 2022 |
| Vna Healthgroup FoundationGENERAL | Holmdel, NJ | $4K | 2022 |
| Harvard Graduate SchoolGENERAL | Cambridge, MA | $3K | 2022 |
| Compassion And ChoicesGENERAL | Denver, CO | $3K | 2022 |
| Venture HouseGENERAL | Staten Island, NY | $3K | 2022 |
| Project SmileGENERAL | Hopdale, MA | $2K | 2022 |
| Food For Lane CountyGENERAL | Eugene, OR | $1K | 2022 |
| Holiday ExpressGENERAL | Fair Haven, NJ | $1K | 2022 |
| Monmouth Council Boy ScoutsGENERAL | Morganville, NJ | $1K | 2022 |
| Monmouth County Historical SocietyGENERAL | Freehold, NJ | $1K | 2022 |
| Oceanic Free LibraryGENERAL | Rumson, NJ | $1K | 2022 |
| River House Family Care CenterGENERAL | Cos Cob, CT | $1K | 2022 |
| First Tee Jersey ShoreGENERAL | Point Pleasant, NJ | $1K | 2022 |
| Phelps AssociationGENERAL | New Haven, CT | $1K | 2022 |
| Rumson Volunteer FireGENERAL | Rumson, NJ | $500 | 2022 |
| Rumson Emergency EmsGENERAL | Rumson, NJ | $500 | 2022 |
| Phi Beta KappaGENERAL | Washington, DC | $500 | 2022 |
| Clean Ocean ActionGENERAL | Highlands, NJ | $250 | 2022 |
| Mercy CenterGENERAL | Bronx, NY | $5K | 2021 |