Love Always Corp

Love Always Corp — operating publicly as the Love Always Foundation — is a La Crosse, Wisconsin-based private foundation whose giving philosophy centers on community enrichment through a two-stage model: "Give Love" (building community pride and self-worth in individuals) and "Spread Love" (those individuals extend goodwill outward into their communities). The foundation's mission is explicitly framed as supporting community enrichment and local charities "by aligning with and aiding in fundraising efforts" — a collaborative, catalytic posture rather than a standalone grant-delivery model.

The foundation was incorporated in September 2022 and spent its first two fiscal years in minimal operating mode: just $3,100 in FY2022 revenue and near-zero in FY2023. Then FY2024 brought a dramatic inflection point — $25 million in revenue, with 85.4% ($21.4M) arriving as contributions. Total assets closed at $21.7M. This trajectory points to a major endowment event or lead-donor commitment that has repositioned Love Always Corp from a micro-funder to a meaningfully capitalized grantmaker.

The two documented grants reveal consistent preferences. The $1,200 Rotary Lights tree sponsorship (FY2022) and the $100,000 Wisconsin Public Radio Classical Music Day expansion (June 2026) are both Wisconsin-based, publicly visible, and celebratory of community life. Neither is clinical or service-delivery in nature. Despite the NTEE code F12 (Mental Health / Fund Raising), no mental health grants have been documented — applicants should resist mapping proposals to that classification.

All three officers — President James R. Harris, and colleagues Benedict B. Skemp and Scott J. Curtis — serve without compensation. There are zero paid staff. This volunteer-only leadership structure means there is no program officer to respond to cold applications; relationship-building with individual board members is the primary path to a funding conversation. No formal portal, LOI template, or published grant cycle has been publicly disclosed as of June 2026. First-time applicants should initiate contact informally, lead with Wisconsin community impact, and frame their work in the foundation's own "Give Love / Spread Love" vocabulary.

Love Always Corp's grant history is brief but reveals clear trajectory and preferences.

Documented grants: - FY2022: $1,200 to Rotary Lights Inc. (La Crosse, WI) for tree sponsorship — hyper-local, community beautification - June 2026: $100,000 to Wisconsin Public Radio for Classical Music Day statewide expansion — arts education, youth performance, six Wisconsin regions

Financial trajectory across three available fiscal years:

The FY2024 revenue composition is notable: contributions constituted 85.4% ($21.4M), sales of assets 9.2% ($2.3M), interest income 2.7% ($682K), and dividends 1.2% ($296K). This contribution-heavy mix suggests a single endowment event rather than organic multi-year accumulation.

Despite $25M in FY2024 revenue, total charitable disbursements that year reached only ~$10,832 in grants (with total expenses of $114,467), suggesting the foundation was building infrastructure rather than deploying capital. The $100,000 WPR grant announced in June 2026 represents the first major deployment — 83 times larger than the previous documented grant.

Grant size range (documented): $1,200 to $100,000. Based on $21.7M in assets and a standard 5% private foundation payout mandate, estimated annual giving capacity is approximately $1.08M per year — meaning the WPR grant consumes roughly 9% of estimated capacity, leaving substantial room for additional grantees in a single cycle.

Geography is entirely Wisconsin-focused in both documented grants. Program area skews toward arts, civic community, and youth — not health services. No multi-year grants, endowments, or capital campaigns have been documented. Grant amounts appear project-based and one-time. Applicants should target requests in the $25,000–$100,000 range as the currently demonstrated band.

Love Always Corp sits in a mid-tier asset cohort of similarly sized foundations classified under health NTEE categories. The table below compares it to four peer foundations with $18–25M in assets:

Love Always Corp stands out from this peer cohort in two meaningful ways. First, it is the only foundation in the group with a publicly confirmed major grant award in 2025–2026, and that grantee (Wisconsin Public Radio Classical Music Day) is arts-oriented rather than health-focused — indicating a more flexible philanthropic mandate than peers with strict health designations. Second, Love Always Corp experienced the most dramatic recent asset growth of the group, scaling from near-zero to $21.7M in a single fiscal year, making it the newest entrant at scale. Peers like Evergreen Foundation and Foundations Community Partnership carry comparable asset bases but show no recent public grantmaking activity, suggesting Love Always Corp may be more accessible and responsive as it actively deploys newly acquired capital.

The most significant recent development is the $100,000 grant to Wisconsin Public Radio, announced June 9, 2026 and reported by both Radio Ink and the Wisconsin Broadcasters Association. The award supports statewide expansion of WPR's Classical Music Day program, which originated in Milwaukee and will now operate across WPR's six regional bureaus: Green Bay, La Crosse, Madison, Eau Claire, Superior, and Wausau. The grant funds free public performance events, transportation stipends for school groups, travel stipends for student performers, and pre-performance arts education content developed in collaboration with the Wisconsin School Music Association. All events are open to the public at no charge.

Prior to this, the foundation's only documented grant was a $1,200 tree sponsorship to Rotary Lights Inc. (La Crosse, WI) in FY2022 — a community event and holiday lighting organization, not a health or social-services provider.

No leadership changes, new program announcements, or additional grants have been publicly reported between FY2022 and June 2026. The foundation's website (lovealwaysfoundation.org) is sparse, with sections for "Love," "Story," and "Donate" but no press room, grants listing, or application portal. Given the scale of FY2024 asset accumulation and the all-volunteer leadership structure, formal grantmaking protocols and a published application process appear to still be in development. Prospective applicants should treat Love Always Corp as an emerging funder actively shaping its program strategy — early engagement may influence which priorities the foundation formally adopts as it matures.

1. Lead with a relationship, not a form. No application portal, LOI template, or published deadline exists for Love Always Corp as of June 2026. The only documented contact is email (info@lovealwaysfoundation.org) and a La Crosse phone number ((608) 433-2250). Draft a 3-paragraph cold outreach to President James R. Harris: who you are, how your program builds community pride in Wisconsin, and a specific request for a 20-minute call to explore fit.

2. Anchor to Wisconsin geography. Both documented grants go to Wisconsin organizations serving Wisconsin communities. If your program operates outside Wisconsin, a compelling case for direct Wisconsin community benefit is essential — and may still be a long shot. La Crosse County and western Wisconsin appear to be the home base.

3. Use the foundation's own vocabulary. The foundation's philosophy is explicitly "Give Love" (build individual pride) then "Spread Love" (that pride ripples outward). Embed this language in your proposal: describe how participation in your program increases community belonging and the impulse to give back. Avoid clinical outcome metrics as the primary argument.

4. Highlight public visibility. The WPR grant funds free public concerts with student performers — community celebration is the medium. Programs with visible, public-facing impact (performances, events, beautification, education) align with the portfolio far better than behind-the-scenes service delivery.

5. Quantify fundraising leverage. The foundation's mission explicitly includes "aiding in fundraising efforts." If your grant request unlocks a match, sponsor commitment, or community giving campaign, lead with that leverage ratio.

6. Stay within the demonstrated grant range. The WPR award of $100,000 is the largest known grant. A first request of $25,000–$50,000 is more likely to clear informally without demanding extraordinary vetting from a volunteer board.

7. Do not pitch clinical or health services. Despite the Mental Health NTEE code, actual giving is arts- and civic-focused. Behavioral health, crisis intervention, or medical programming has no precedent in the documented portfolio.

8. Target outreach in fall 2026. The WPR grant in June 2026 likely consumed a meaningful portion of the 2026 grant budget. Initiating a relationship in October–November 2026 positions you for a 2027 award after the foundation reloads its annual payout cycle.