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AI Agent Builder: Agentforce | Salesforce Bring people, apps, data, and AI agents together on one platform to increase productivity, improve operations, and build stronger customer relationships. Humans with Agents drive customer success together. Boost pipeline, win rate, and revenue with Sales Cloud.

Sales Performance Management Revenue Lifecycle Management Cut service costs with humans & AI agents on one platform. See all service solutions Customer Service Management Personalize every moment of engagement across the customer lifecycle with AI agents, actionable data, and workflows.

See all marketing solutions Email Marketing, Mobile, & Advertising Increase revenue and deliver consistent customer experiences across online, in-store, and mobile channels with Commerce Cloud. See all commerce solutions Empower every user, in every industry to transform trusted data into actionable insights, wherever they work.

Explore analytics solutions Bring your people, agents data, apps and Salesforce solutions to where work happens in Slack. Learn about Slack and Salesforce Find more customers, win their business, and keep them happy with tools that help you work smarter, not harder. Explore small business solutions Bring together, understand, and act on all your data, from any source.

Build and customize your Agentforce and Customer 360 with the Agentforce 360 Platform. See all platform capabilities Agentforce & AI App Development Sustainability, simplified with Agentforce. See all Net Zero solutions Agentforce for Net Zero Cloud Reach your goals with our customer success experts.

Get the most out of Salesforce with partners, apps, solutions, and consultants. Humans with Agents drive customer success together. Explore the Salesforce portfolio Humans with Agents drive customer success together.

Explore the Salesforce portfolio Drive a lifetime of loyalty. Explore automotive solutions Software-Defined Vehicle (SDV) Deliver the connected future, faster.

Explore communications solutions Unify the Telecom Customer Journey Accelerate Communication Sales Simplify Wholesale Transactions Light Up Fiber Experiences Fulfill the Perfect Order Optimize Telecom Customer Service Communications Cloud Pricing Construction & Real Estate Engineering, Construction & Real Estate Achieve operational excellence.

Explore engineering, construction, and real estate solutions Engineering & Construction Residential & Commercial Services Deliver profitable growth. Explore consumer goods solutions Fast-Moving Consumer Goods Apparel, Footwear, and Accessories Consumer Goods Cloud Pricing Deliver connected education journeys for life on the #1 AI CRM.

​ Explore education solutions Advancement & Alumni Relations Communications, Marketing, and Engagement Lead the energy transition. Explore energy & utilities solutions Energy & Utilities Cloud Pricing Empower your customers’ financial success with trusted AI.

Explore financial services solutions Modernize Insurance Sales Next Gen Service for Banking Next Gen Advisor for Wealth Financial Services Pricing Accelerate outcomes with Agentforce 360 for Health. Explore healthcare solutions Improve clinical and commercial outcomes with Agentforce 360 for Life Sciences.

Explore life sciences solutions Life Sciences Cloud Pricing Explore manufacturing solutions Modernize Commercial Operations Transform the Service Experience Simplify Partner Engagement Manufacturing Cloud Pricing Cultivate loyal audiences faster. Accelerate Advertising Sales Automate Media and Entertainment Processes Maximize Audience Engagement Streamline Production and Operations Build relationships that drive change.

Explore nonprofit solutions Program and Outcome Management IT Operations for Nonprofit Explore professional services solutions Accounting, Tax, and Audit Modernize government service. Explore public sector solutions Defense and National Security Public Sector Apps Pricing Smarter retail starts with Salesforce.

Grocery, Drug, and Convenience Stores Mass Merchants and Department Stores Drive cost-efficient growth with intelligent automated processes. Explore technology solutions Travel, Transportation & Hospitality Travel, Transportation & Hospitality Deliver connected experiences. Explore travel, transportation, and hospitality experiences Transportation and Logistics Explore Salesforce for industries.

Get industry-specific innovations that modernize your business, save time, and lower costs. Explore Salesforce for industries. Get industry-specific innovations that modernize your business, save time, and lower costs.

Explore success stories from customers of all sizes, in every industry. Customer Highlights from Earnings Salesforce on Salesforce Stories Salesforce on Salesforce Stories Explore success stories of how Salesforce uses our own technology to run every part of our business. Meet the innovators driving business impact and building successful careers with Salesforce.

See how our customers transform their businesses with CRM + AI + Data + Trust. See how our customers transform their businesses with CRM + AI + Data + Trust. Relive the innovation and inspiration of Dreamforce 2025 with on-demand keynotes, sessions, and highlights available anytime on Salesforce+.

Save the Date for Dreamforce 2026 Mark your calendar for next year’s Dreamforce. Join us in San Francisco for more learning, inspiration, and innovation. Dreamforce 2025 Main Keynote Watch the headline keynote from Dreamforce 2025, featuring groundbreaking announcements and inspiring customer stories.

Catch the top sessions, moments, and takeaways, all in one place. Join us at the must-attend developer conference of the year: experience the future of software and learn how to build it. Discover how TDX builds critical skills, connects you with the Salesforce community, and accelerates your career.

Get a preview of what’s coming: technical deep dives, product roadmaps, and hands-on trainings. Find answers to your questions about registration, travel, accessibility, and making the most of your TDX experience. Revisit the most impactful moments from Connections 2025 and learn how marketers can lead the way with next-gen innovations.

Save the Date for Connections 2026 Be part of the marketing and commerce event of the year. Mark your calendar and join us for more insights, innovation, and inspiration. Connections 2025 Main Keynote Watch the keynote that sets the stage for an agentic future where customer engagement will never be the same.

Explore the standout sessions, product demos, and takeaways. Join us at the data and analytics event of the year, where AI, analytics, and trusted data come together to power better decisions. Discover how Tableau Conference helps you turn data into action.

Learn what’s new, sharpen your skills, and connect with the global Tableau community shaping the future of analytics. Find answers to your questions about registration, pricing, travel, accessibility, and how to make the most of your Tableau Conference experience. Join us in cities around the world to experience the latest Salesforce innovations in apps, data, and agents.

Connect with leaders and experts from your industry at an Agentforce World Tour near you. Find an Agentforce World Tour in a city near you Agentforce World Tour New York Explore 140+ expert-led sessions, demos, and hands-on trainings featuring Dreamforce’s boldest launches. All in one day, all for free.

Agentforce World Tour Chicago Experience the Dreamforce innovations that power Agentic Enterprises with expert-led sessions, demos, and hands-on trainings. All in one day, all for free. Fuel your professional growth and transform your company with our free live streaming and on-demand events.

Watch Dreamforce On-Demand Stream the world’s largest, most trusted technology event. Join us to learn how AI agents are driving customer success. Data, Analytics, and Integration Explore data and AI demos, trainings, and release announcements.

Save inspiring content to watch later. Dive into highlights from past events and explore on-demand content for every role and industry. Join live webinars or listen to on-demand webinars at any time.

Learn from peers, build your Salesforce network, and give back to the community. Build product knowledge and get implementation and adoption guidance from Salesforce experts. Learn and get hands-on the with the latest product innovations.

Join groups to meet, collaborate, and learn new skills with Trailblazers. Join us in person or on Salesforce+ to experience expert-led learning and groundbreaking innovation. Join us in person or on Salesforce+ to experience expert-led learning and groundbreaking innovation.

Skill up for the future from anywhere with Trailhead, our free, online learning platform. Explore guided learning paths to quickly learn in-demand skills. Accelerate learning with access to Salesforce experts.

Earn resume-worthy Salesforce credentials. Find your career in the Salesforce ecosystem. Explore free and trial offers for Salesforce data, analytics, and CRM products — for any size business, in any industry.

The free CRM suite with sales, service, marketing, and Slack for a maximum of 2 users. The marketing, sales, service, and commerce tools you need to succeed — all in a single CRM suite. Build enterprise-quality apps fast and get hands-on with Agentforce and Data Cloud.

Salesforce is the #1 AI CRM, with AI agents, data, and CRM apps on a single, unified platform. Learn more about Salesforce Learn all about what CRM is, what it does, and how it can improve customer relationships. Salesforce’s category-leading apps for sales, service, marketing, commerce, IT, and more.

Learn more about AI agents and how they can help your business. It’s always-on digital labor augmenting every employee, department, and business process to improve customer experiences. Discover tips and insights from experts to supercharge your digital journey.

Get the latest on AI, data, digital labor, and more. Keep up with Salesforce’s AI research team and stay on the cutting edge of technology. Get the latest tooling innovation news, insights, and inspiration.

Grow your career with the latest in sales content, training, and events — all part of the world’s leading sales community. Find free articles, guides, best practices, research, and more. Read the latest studies and reports from the world’s best-known business analysts.

Explore industry-leading Salesforce partner apps and experts. Get developer guides, tutorials, sample code, and API references. Unlock free hands-on learning, our global community, original series, and support.

Unlock free hands-on learning, our global community, original series, and support. Need help? Ask Agentforce.

Find documentation, access learning resources, log cases, and more – all the support you need, wherever you need it. Ask Agentforce on Salesforce Help Find up-to-date information and status about our technology bugs and workarounds. Find tutorials, sample code, developer guides, and API references.

Explore diagrams, decision guides, and resources to build trusted, easy, and adaptable solutions. Meet people, learn skills, find apps and experts, and share feedback by joining Salesforce communities. Connect with peers to learn skills and grow.

Connect with Slack end users, admins, and developers. Connect with MuleSoft developers, architects and business users. Connect with Tableau analysts, admins, developers and business users.

Collaborate, learn, and manage your partner business. Help us build the Salesforce roadmap by sharing your feedback. Reach your goals with our customer success experts.

Get the right level of support and guidance to grow your business. Implement, innovate, and transform your enterprise with help from Salesforce experts. Manage your Salesforce subscriptions and contracts.

Explore Your Account features. Make payments, buy products, and manage renewals (Salesforce login required). Access invoices and make payments (Trailblazer ID login required).

Track and manage consumption with near-real time usage data. Get answers fast with Agentforce. Explore product documentation, access learning resources, log cases, and more.

Get answers fast with Agentforce. Explore product documentation, access learning resources, log cases, and more. Learn about our history, products, and values.

We are guided by our values and strive to do well in business while doing good in our communities. Business is the greatest platform for change. We use the full power of Salesforce to make the world a better place for all of our stakeholders.

Learn about our Impact initiatives Start a new journey with us – a career here at Salesforce. Stay informed with the latest news and announcements, fresh off the press. Find answers to your questions about Salesforce agreement terms, policies, intellectual property, corporate governance and compliance for customers, employees, partners and suppliers.

For Partners and Alliances Product Accessibility Status Explore the Salesforce brands delivering success now. We believe in building relationships – not just between companies and customers, but among our global communities. We believe in building relationships – not just between companies and customers, but among our global communities.

Europe, Middle East, and Africa All other countries (English) Australia & New Zealand (English) All other countries (English) Europe, Middle East, and Africa All other countries (English) Australia & New Zealand (English) All other countries (English) Europe, Middle East, and Africa All other countries (English) Australia & New Zealand (English) All other countries (English) Every team can build reliable, powerful agents with a low-code AI agent builder.

Use natural language and Agentforce assistance to get started quickly, then apply advanced logic and controls to deliver agents you can trust in production. Build conversationally with Agentforce as your assistant. In Agentforce Builder, teams can create and customize agents for any industry or use case.

Connect to your data, channels, and existing Salesforce assets like Flows, Apex, MuleSoft APIs, and prompt templates. Apply guardrails with clear instructions, then test and deploy with confidence. With built-in observability and determinism, you can deliver reliable agents that scale from simple tasks to sophisticated, multi-step workflows.

This paragraph should be hidden. Any team can iterate and build powerful, trusted agents. Pre-Built Building Blocks Accelerate agent creation with out-of-the-box topics, actions, and templates that cover common jobs to be done, like order management, reservation management, and general FAQs.

Then, extend and refine with natural language instructions, determinism, and guardrails so every agent delivers consistent, reliable outcomes. Full Context with Any Data Give your agents the context they need to perform with accuracy and confidence. Seamlessly connect to Salesforce data, Flows, Apex, MuleSoft APIs, and knowledge articles — alongside external systems and sources.

With rich context and business logic at their core, agents can respond accurately, act reliably, and scale to the most complex enterprise use cases. Bring your agents to any channel that powers your business. Serve customers in chat and voice with instant answers, order updates, and appointment scheduling.

Support employees in Slack , apps, and portals with guided workflows, knowledge, and task automation. Extend agents everywhere to accelerate service, reduce manual effort, and ensure your teams and customers get the help they need instantly. This paragraph should be hidden.

Connect agents to tools, logic, and automations with natural language. Start building with plain language. In Agentforce Builder, you can describe what you want an agent to do and AI will help generate topics, instructions, and actions.

Add guardrails and logic when you need more control, so agents stay flexible and predictable. Building is now text-first, without buried settings or scattered text boxes. Write agents in clear, natural language right in the Canvas view, making them easy to copy, paste, and reuse.

This portability means you can quickly share agents across teams or environments and build on proven patterns without starting from scratch. Agent Script is the new language for building and powering agents in Agentforce Builder. Script combines the flexibility of natural language with the reliability of programmatic expressions.

Define conditions, loops, and transitions. Set and compare variables. Build predictable, context-aware workflows that execute with precision.

Write script your way: Chat with the integrated assistant, build in natural language on the Canvas view with expandable blocks, or toggle to view the scripting language with syntax highlighting and real-time validation. It combines the speed of low-code with the control of pro-code — so every team can build the way they need. This paragraph should be hidden.

Build conversationally with an Agentforce assistant. Work side by side with an AI agent that understands how agents are built. Ask for help in plain language, and Agentforce Assistant generates a starting point, suggests improvements, or even translates your ideas into the underlying scripting language.

Agentic Help When You Need It From new topics and instructions to actions and guardrails, the Agentforce Assistant is always available to guide you. It can answer questions about your agent’s behavior, explain what’s happening, and recommend changes so your agents perform the way you expect. Conversational Development for the Whole Building Lifecycle Get agentic support from start to finish.

Use the Agentforce Assistant to generate agents from scratch, refine instructions, troubleshoot errors, and simulate conversations. Move smoothly from an idea to a production-ready deployment, all through a conversational workflow. This paragraph should be hidden.

Simulate and test agents at scale. Granular Real-Time Visibility Preview agent behavior before going live. Send a message in the simulator and instantly see how your agent responds, with a detailed interaction summary, AI-generated overview, and clear visibility into key events.

Hover over any step to reveal metadata and drill down into the exact moment things went right (or wrong). Tracing Reasoning and Logic Steps Understand exactly how your agent makes decisions. Dive into full-trace data that shows the topics selected, the actions triggered, variable changes, and timing.

Follow hyperlinks into detailed span views to pinpoint failures, explore logic branches, and get the context needed to refine your agent’s behavior with confidence. Move from one-off simulations to enterprise-grade testing. Generate reusable test cases from real interactions, run batch tests directly in the builder, and track results over time.

With testing built into the building flow, teams can quickly validate fixes, increase coverage, and shorten the build-test-learn loop. Ready to take the next step with Agentforce? Take a closer look at how agent building works in our library.

Launch Agentforce with speed, confidence, and ROI you can measure. Tell us about your business needs, and we’ll help you find answers. What is an AI agent builder?

An AI agent builder is a tool that simplifies the creation and deployment of AI agents , like Salesforce‘s Agentforce Builder. It‘s a user-friendly, low-code and pro-code tool to manage data sources, create jobs to be done and actions, and monitor agent performance. Learn more about choosing the best AI agent builder .

How much does Agentforce Builder cost? Agentforce Builder does not cost anything and is included with the purchase of Agentforce . The AI assistance inside Agentforce Builder is included, and has no cost to use within the builder.

Who has access to Agentforce Builder? The Agentforce Builder is located inside Agentforce Studio in the App Launcher. Access is granted by admin permissions.

You can connect Agentforce agents to the Salesforce tools and data you already use — like Flows, Apex, MuleSoft APIs, CRM data, and knowledge articles. Agents can also integrate with external systems, apps, and channels, giving them the context and actions they need to deliver accurate, end-to-end experiences. Are there any pre-built AI agent templates?

Yes. Agentforce comes with a library of prebuilt agent templates you can use right away, including the Service Agent, Employee Agent, Campaign Agent, Sales Development Rep, Sales Coach, Guided Shopping (B2B & D2C), Guided Shopping (B2C), and Setup Agent templates. Each can be customized with your own data, guardrails, and business logic to fit your exact needs.

Learn more about how to build an AI agent .