E-commerce Easy (under the BUD Fund)

E-commerce Easy (under the BUD Fund) is sponsored by Hong Kong Productivity Council (HKPC) for the Hong Kong Government. This program supports Hong Kong enterprises to expand into the mainland market through e-commerce platforms. While Comfortbeddingsleep.

com is a US-based LLC, this grant is specifically for Hong Kong businesses.

* Effective from June 15 2026, expanded the geographical scope of the BUD Fund to cover Saudi Arabia, Bangladesh, Egypt, Hungary, Pakistan, Kazakhstan, Mongolia and Brazil for General applications and "Easy BUD" applications; **increased the funding ceiling per “Easy BUD” application to $150,000;** and provided more targeted funding support for enterprises to implement BUD Fund projects which involve artificial intelligence (AI) elements.

* For details, please refer to the latest **Guide to Application**. For enquiries, please contact "The BUD Fund Implementer" at (852) 2788 6088 during office hours (Monday to Friday from 9:00am to 6:00pm, except public holidays) or bud_sec@hkpc. org.

* General applications and E-commerce Easy applications will be processed by batches. **For the current batch, the cut-off date is 30 September 2026 (23:59 HKT). ** Any applications received by the Hong Kong Productivity Council after a particular cut-off date will be processed together with the next batch of applications to be received by the next cut-off date.

## **Important Notes to Applicants** * The BUD Fund Implementer (The Implementer) has not appointed or designated any consultancy companies or organizations to provide any fee charging services in relation to the BUD fund (including but not limited to assisting the enterprises to submit applications, formulation of the Holistic Business Plans and implementation of approved projects).

* The Implementer has not recognized or endorsed the service quality and capability of any consultant/ company which had assisted the funded enterprises to formulate the business plan / implement the funded projects.

Any consultancy companies or organizations claiming to be approved or designated by the Implementer for promoting or soliciting business are misleading and making misrepresentation, the applicants should report the cases to the Implementer for following up and taking appropriate actions. * Applicants are expected to prepare the application on their own and have full knowledge of the applications.

It is the responsibility of the applicant itself to complete an application form timely and truthfully, and to provide all supporting documents for the application. Inaccurate and incomplete information will affect the processing of application. Any falsehood, omission or misrepresentation of information may lead to rejection of applications or revocation of applications approved.

The owner/shareholder/director of the applicant may be liable for any misrepresentation, false declarations and omissions, with possible legal consequences and sanctions.

* The applicant should assign its staff members as the project coordinator and deputy project coordinator who will act as the main contact points between the applicant and HKPC after the application is lodged and throughout the project implementation period if it is approved.

In this regard, the applicant should provide valid and direct contact telephone numbers and email addresses of the project coordinator and deputy project coordinator in the application form. In order to ensure the smooth implementation and completion of the project, the project coordinator or the deputy should be able to fully represent the applicant and be conversant with the operation and business processes of the applicant.

The project coordinator or the deputy should not delegate the overall project leadership responsibility to any third party. At any stage of application, project implementation and monitoring, HKPC may request to meet, interview and/or visit the project coordinator and/or the deputy in person.

An application may be rejected if the project coordinator and/or the deputy cannot be directly reached by the telephone numbers provided; is/are unavailable for or refuse to attend the aforementioned meeting, interview or visit in person without reasonable explanation; and/or cannot address enquiries related to the applicant and the application satisfactorily during these sessions.