EAA Research Grant

EAA Research Grant is sponsored by European Advertising Academy. To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy provides a yearly EAA Research Grant.

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AAA-EAA Collaborative Research Competition The Flemming Hansen Award To support researchers to conduct innovative, excellent research into advertising, the European Advertising Academy provides a yearly EAA Research Grant. The EAA can award a total of € 3,000 each year. Applicants can apply for a maximum of €1,500.

This means that the EAA can award at least two research grants each year. If multiple researchers request a smaller amount, more than two grants may be awarded. The following conditions must be met for the proposals: The lead applicant of the project must be EAA or EAA / AAA joint member.

All EAA of EAA/AAA joint members are eligible to apply as leading or as co-applicant for one grant each year. The funding (up to € 1,500) must be used for research-related expenses. The project needs to be executed (and the funding spent) within one year after the grant decision has been made.

Recipients are expected to acknowledge the EAA Research Grant in any publication resulting from the research that was (partly) funded by the grant. The lead applicant of a successful application cannot apply for the following three years as lead applicant. Each application should include: A short description of the proposed study including the problem statement and relevance of the study.

A brief overview of research design and methods. A brief discussion about the fit with EAA / ICORIA. An outline of the budget required with specification of costs.

Details about the project team. The total application length is 2 pages, font 12. You may use the space as you see fit, as long as the information requested above is included.

Applications should be submitted via email to info@icoria. org no later than the conference paper submission deadline (extended deadline: March 8, 2026) . The EAA Research Grants will be awarded during ICORIA.

The grant decision will be made by a jury of members of the EAA board. The jury selects up to three applicants based on the following evaluation criteria: Research quality and relevance Feasibility of the project Check out the list of previous winners of the EAA Research Grant .

To encourage young researchers who provide high-quality advertising research, but have limited resources to attend the yearly ICORIA, the European Advertising Academy provides a yearly ICORIA student grant by waiving the conference fee for up to five selected researchers. Any researcher, who submitted an original research paper to the yearly ICORIA and plans to present the paper if accepted, is eligible.

Applicants who received an ICORIA Grant in previous years will not be funded again and should not apply. Applicants must agree to attend the conference to receive the grant and present the paper cited in the application proposal and accepted for presentation. Recipients are expected to acknowledge the ICORIA Grant if required by a publication outlet.

Each application should include: A “Statement of Purpose” (max 1 page) that makes the case for the applicant’s need of the research grant. The statement should highlight the applicant’s economic situation as a researcher and explain why the applicant requires additional funding to attend ICORIA. The statement needs to indicate the title of the paper that has been submitted to ICORIA.

Applications should be submitted via email to info@icoria. org once the applicant has submitted a research paper to ICORIA, but no later than the conference paper submission deadline (extended deadline: March 8, 2026) . Award recipients will be notified in May at the time the decision about the conference paper is out.

The grant decision will be made by a jury of members of the EAA board. The jury selects up to five applicants based on two evaluation criteria and will consider diversity as a principle: research quality (i.e., reviewer scores received for the research paper submitted to ICORIA) and applicant’s need (i.e., arguments outlined in the application letter). Check out the list of previous winners of the ICORIA Grant .

AAA-EAA Collaborative Research Competition The American Academy of Advertising – European Advertising Academy Research Competition intends to promote collaborations between the American Academy of Advertising (AAA) and European Advertising Academy (EAA) scholars and advertising professionals, offering funding for research and travel to international conferences (AAA, ICORIA) to present research resulting from those collaborations.

Each award is 3,000 € ($3,250). Any topic that is appropriate for potential publication in the Journal of Advertising (JA), the International Journal of Advertising (IJA), Journal of Current Issues & Research in Advertising (JCIRA), or Journal of Interactive Advertising (JIA) is eligible for the competition. Awards are based on a competitive review of research proposals.

While members can submit as many single or joint proposals as desired within a given year, authors cannot receive funding for more than one proposal. Based on the reviews, should more than one paper containing an author’s name receive high rankings, only the highest-ranking one will be funded. More details about requirements of the team and proposal and the procedure can be found in the 2026 call for proposals (Deadline April 15, 2026).

The Flemming Hansen Award Since 2015, the European Advertising Academy (EAA) assigns the Flemming Hansen Award every second year. This long-term impact award honors a scholar who has made contributions to distinguished scholarship in advertising research. Specifically, the EAA will recognize an author of one or more publications that had a significant impact in the field of advertising.

The recipient is invited to the International Conference on Research in Advertising (ICORIA) and will receive the award at the gala dinner of the conference. The EAA will consider self-nomination as well as nomination by another person or organization. All nominees will be considered against the same criteria.

The Selection Committee consists of four members which are chosen by the current President of the EAA. She or he selects one jury president and three additional jurors which are past presidents or current members of the EAA. None of the current jury members is nominated him- or herself.

For suggesting a suitable candidate for nomination, one has to submit a nomination letter that includes the candidate’s CV which should describe significant contributions to distinguished scholarship made by the nominee (maximum one page). Nominations for the award must usually be sent by April 1st of the respective award year (odd years) to the EAA Award Manager.

Flemming Hansen was a marketing research and marketing communication scholar from Denmark who was very successful and influential in both, business and academia. He was a prolific professor at the Copenhagen Business School. In 2002, Flemming Hansen initiated ICORIA with a first and at that time small conference in Copenhagen.

He was also one of the founders of the EAA in 2005 and he was the first President of the EAA. He passed away in 2010. In 2014, the EAA decided to name its award after Flemming Hansen.

Flemming Hansen Award Winners 2025: Edith Smit and Martin Eisend 2021: Patrick De Pelsmacker Steven Holiday, Yang Zhou, Jameson Hayes, Emily Dirks, Rebecca Ivic-Britt, Gulmira Amangalieva, Ananya Raka Chakrabortya, Samaneh Shirani Lapari, Caleb Porter, Joshua Jackson and Ademola Adelu The impact of kidfluencer emotionality and parental advertising mediation on children’s attention, attitudes, and product desire for unboxing videos Steffen Prior, Tobias Klinke, Nader Fadl and Tobias Langner Digital participants in advertising research: Investigating the effects of information scope and human anchoring on AI-generated samples Scott Koslow, Huw O’Connor, Mark Kilgour & Sheila Sasser The creativity conundrum of advertising development: Solving a knowledge resources paradox by activating dynamic capabilities Stefan Rohrbach, Daniel Bruns & Tobias Langner Mag Karpinska-Krakowiak and Martin Eisend Realistic portrayals of untrue information: The effects of deepfaked ads and different types of disclosures Lotte Hallez, Bram Spruyt, Filip Boen and Tim Smits Packed and claimed for sustainability: A multi experiment test of how consumers perceive soft drink packaging sustainability Steven Holiday, Jameson L.

Hayes, Haseon Park, Yuanwei Lyu and Yang Zhou Manoela Costa Policarpo, Vanessa Apaolaza, Patrick Hartmann, Mario R.

Paredes, Clare D’Souza and Aitor Marcos The effect of social cynicism on consumer trust in sustainable fashion clothing brands: The role of perceived greenwashing and conspicuous consumption motives Petar Gidaković, Vesna Zabkar, Maja Arslanagić-Kalajdžić, Mateja Drnovšek and Mojca Svetek Consumer engagement: aligning the construct’s conceptualization and operationalization Melanie Hirsch, Alice Binder and Jörg Matthes The influence of issue fit and political fit of targeted political advertising on party evaluation and chilling effects Camille Singh and Lawrence Ang The influential effects of Facebook envy on purchase intent Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker Which Personalization Elements Cause Consumers to Perceive Ads on Facebook as More Personalized?

A Conjoint Analysis Seounmi Youn and Wonsun Shin The effect of Facebook newsfeed ads on teens’ information disclosure: The interplay of persuasion knowledge, benefit-risk assessment, and ad skepticism Steffi De Jans, Liselot Hudders and Veroline Cauberghe How an advertising disclosure alerts teenagers to sponsored vlogs: The moderating role of influencer transparency Jiska Eelen, Peren Ozturan, and Peeter Verlegh The differential impact of brand loyalty on traditional and online word of mouth Caroline De Bondt, Anneleen Van Kerckhove, and Maggie Geuens Look at that body!

’ How anthropomorphic packaging shapes systematically appeal to consumers Stefan F. Bernritter, Somaiya Tabib, and Sophie C.

Boerman How modality and explicitness of disclosures of sponsored branded online video content affect consumers’ online brand engagement Yana Avramova, Patrick De Pelsmacker, and Nathalie Dens Brand placement in text: The short- and long-term effects of placement modality and need for cognition Morris Kalliny, Salma Ghanem, Brett Boyle, Matthew Shaner, and Barbara Mueller How religious symbols in commercial messages resonate with consumers: A cross-cultural analysis Verena Wottrich, Peeter Verlegh, and Edith Smit How game customization and brand trust affect persuasion in advergames – the role of consumer privacy concerns Jiska Eelen and Roxana Seiler Creative media use increases online sharing of your ad (but it doesn’t do much for your brand) Maja Arslanagić-Kalajdžić and Vesna Žabkar Understanding agency-client relationships better through clients’ perceptions of value and value antecedents Stefan F.

Bernritter, Peeter W. J. Verlegh, and Edith G.

Smit Why nonprofits are more liked: The effect of brand symbolism and warmth on consumers’ intention to like brand pages on Facebook Sophie Boerman, Eva van Reijmersdal, and Peter Neijens How does the type of sponsorship disclosure affect viewers’ attention and persuasion knowledge?

Insights from an eye tracking study Cristel Antonia Russell and Valeria Noguti Perceptions of the influence of television series on others affect the impact of alcohol product placements on young audiences Hanna Berg and Magnus Söderlund Face value: Headless model images increases consumer identification with product target groups Franziska Küster and Martin Eisend: Time heals all wounds-Explaining immediate and delayed effects of message sidedness Katarina Panic, Verolien Cauberghe, and Patrick De Pelsmacker Promoting dental hygiene to children: Traditional and interactive media following threat appeals Martin Waiguny and Ralf Terlutter Commercial or not?

Differences in the perception of TV advertisments and advergames by children Martine Lewi and Patrick De Pelsmacker Affect is an important factor in processing alzheimer disease awareness messages Lotte Willemsen, Fred Bronner, and Peter Neijens The perceived usefulness of online consumer reviews Edward C Malthouse and Bobby J Calder Media placement versus advertising execution