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FY26 closed 6/5/2026; recurring annual program, FY27 NOFO expected
Farmers Market Promotion Program (FMPP) is sponsored by U.S. Department of Agriculture (USDA) Agricultural Marketing Service. The FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets, which can include educational components. While not solely focused on education, projects can incorporate educational initiatives related to healthy eating or agricultural practices.
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# Farmers Market Promotion Program | Agricultural Marketing Service A **. gov** website belongs to an official government organization in the United States.
Agricultural Marketing Service U.S. Department of Agriculture * Livestock, Poultry, and Grain * Local & Regional Food Marketing * Search Market News Database * Search Previous Reports * Country of Origin Labeling (COOL) * Dairy Forward Contracting * Food Quality Protection Act * Greenhouse Gas Technical Assistance Provider and Third-Party Verifier Program * Mandatory Market Reporting * Marketing Orders & Agreements * Resources for Plant Breeders and Seed Growers * Packers and Stockyards Act * Perishable Agricultural Commodities Act (PACA) * Pesticide Record Keeping * Plant Variety Protection Act * Research & Promotion Programs * Institutional Meat Purchase Specifications * Commercial Item Descriptions * Certified Meat and Poultry Programs * Auditing & Accreditation * Grain, Rice, Pulse Services * Import/Export Certificates * Laboratory Testing & Approvals * Local Food Research and Development * Market & Facility Design * Market Research & Analysis * Organic Certification & Accreditation * Plant Variety Protection * Regional Food Business Centers * Seed Regulations and Testing * Transportation Research & Analysis * E-Learning and Training Resources * Reports & Presentations * International Commodity Procurement * Become a USDA Foods Vendor * Pilot Project: Unprocessed Fruits & Vegetables * Purchase Programs: Solicitations & Awards * Product Specifications & Requirements * Web-Based Supply Chain Management (WBSCM) * Small Business Opportunities * Contact Commodity Procurement # Farmers Market Promotion Program 3.
Grants & Opportunities 4. Farmers Market Promotion Program ### Farmers Market Promotion Program * How to Administer the Grant * How to Become an Application Reviewer * Return to Grants and Opportunities The FY26 grant application period is now open. Applications will be accepted until June 5, 2026.
For any questions regarding FMPP, please contact FMLFPPgrants@usda. gov. * FY26 FMPP Notice of Funding Opportunity (NOFO) (pdf). *The NOFO is a primary resource for information about the Farmers Market Promotion Program grant.
Applicants are strongly encouraged to review it carefully and follow its guidance. FMPP offers four types of projects, 36-month Capacity Building, 36-month Community Development Training and Technical Assistance, 24-month Turnkey Marketing and Promotion, and 24-month Turnkey Recruitment and Training.
Capacity Building projects range from $50,000 to $250,000, while Community Development Training and Technical Assistance projects range from $100,000 to $500,000. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging from $50,000 and $100,000.
All applicants must be domestic entities owned, operated, and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include: * Agricultural businesses and cooperatives. * Community Supported Agriculture (CSA) networks and associations.
* Economic development corporations. * Nonprofit and public benefit corporations. * Producer networks or associations.
* Regional farmers’ market authorities. The program requires cost share contributions in an amount equal to 25 percent of the total Federal portion of the grant. For more information, go to the FMPP Awarded Grants webpage.
**Additional Information** * FMLFPP Research Brief (pdf) * AMS will be hosting a webinar for applicants. To register,visit our AMS Grant Webinars page. * LAMP Grant Toolkit & Application Support Reasonable Accommodation Services Non-Discrimination Statement Agricultural Marketing Service U.S. Department of Agriculture FacebookTwitterYouTubeGovDeliveryInstagramFlickrRSS
Key questions and narrative sections extracted from the solicitation.
Describe the specific issue, problem, or need addressed by the project and the project's objectives.
Describe how the project helps develop, coordinate, or expand local and regional food businesses.
Identify and describe intended beneficiaries and how they will be engaged as active participants.
Describe the project's proposed geographic focus area and why it is appropriate.
Present a clear, well-conceived work plan with realistic schedule and measurable tasks.
Describe the qualifications of the applicant team and key partners/collaborators.
Provide a detailed budget narrative justifying each budget line item.
Describe how the project will be sustained beyond the grant period of performance.
Scoring criteria used to review proposals for this grant.
According to the current listing, eligibility includes: Agricultural producers, producer associations, new farmer networks, and other organizations are eligible. Nonprofits are often eligible as 'other organizations'. Confirm the full requirements in the official notice before applying.
The published deadline was June 5, 2026, which has passed. Check the official notice for any future application windows before investing time in a proposal.
Farmers Market Promotion Program (FMPP) is funded by U.S. Department of Agriculture (USDA) Agricultural Marketing Service. Verify program details on the funder's official page before applying.
Applications go through the funder's official portal — the Apply Now link on this page goes there directly.
The solicitation lists one required document: Project Narrative. Check the official notice for formatting and page-limit rules.
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