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FY26 cycle closed; applications were due June 5, 2026. Program recurs annually.
Farmers Market Promotion Program (FMPP) is sponsored by USDA Agricultural Marketing Service. Supports projects that develop, coordinate, and expand direct producer-to-consumer markets such as farmers markets, roadside stands, agritourism activities, community-supported agriculture programs (CSA), or online sales.
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The FY26 grant application period is now closed. Applications were due June 5, 2026. Please refer to the AMS Transportation and Marketing Program Grants and Cooperative Agreements Late, Nonresponsive, and Incomplete Applications Policyfor more information.
For any questions regarding FMPP, please contact FMLFPPgrants@usda. gov. * FY26 FMPP Notice of Funding Opportunity (NOFO) (pdf). *The NOFO is a primary resource for information about the Farmers Market Promotion Program grant.
Applicants are strongly encouraged to review it carefully and follow its guidance. FMPP offers four types of projects, 36-month Capacity Building, 36-month Community Development Training and Technical Assistance, 24-month Turnkey Marketing and Promotion, and 24-month Turnkey Recruitment and Training.
Capacity Building projects range from $50,000 to $250,000, while Community Development Training and Technical Assistance projects range from $100,000 to $500,000. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging from $50,000 and $100,000.
All applicants must be domestic entities owned, operated, and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include: * Agricultural businesses and cooperatives. * Community Supported Agriculture (CSA) networks and associations.
* Economic development corporations. * Nonprofit and public benefit corporations. * Producer networks or associations.
* Regional farmers’ market authorities. The program requires cost share contributions in an amount equal to 25 percent of the total Federal portion of the grant. For more information, go to the FMPP Awarded Grants webpage.
**Additional Information** * FMLFPP Research Brief (pdf) * AMS will be hosting a webinar for applicants. To register,visit our AMS Grant Webinars page. * LAMP Grant Toolkit & Application Support
Key questions and narrative sections extracted from the solicitation.
Describe the specific issue, problem, or need addressed by the project and the project's objectives.
Describe how the project helps develop, coordinate, or expand local and regional food businesses.
Identify and describe intended beneficiaries and how they will be engaged as active participants.
Describe the project's proposed geographic focus area and why it is appropriate.
Present a clear, well-conceived work plan with realistic schedule and measurable tasks.
Describe the qualifications of the applicant team and key partners/collaborators.
Provide a detailed budget narrative justifying each budget line item.
Describe how the project will be sustained beyond the grant period of performance.
Scoring criteria used to review proposals for this grant.
According to the current listing, eligibility includes: Nonprofit and public benefit corporations, producer networks or associations, regional farmers’ market authorities, tribal governments. Confirm the full requirements in the official notice before applying.
The current listing shows $50,000–$500,000. Verify award ceilings, matching requirements, and allowable costs in the official notice.
The most recent published deadline was May 14, 2024, which has passed. This is an annual program, so a new cycle should follow. Check the funder's website for the next application window.
Farmers Market Promotion Program (FMPP) is funded by USDA Agricultural Marketing Service. Verify program details on the funder's official page before applying.
Yes — this listing is flagged as national in scope, so applicants across the U.S. may apply, subject to the sponsor's other eligibility criteria.
Applications go through the funder's official portal — the Apply Now link on this page goes there directly.
The solicitation lists one required document: Project Narrative. Check the official notice for formatting and page-limit rules.
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