Hotel Marketing Incentive Program

Hotel Marketing Incentive Program is sponsored by Dallas Tourism Public Improvement District (DTPID). This program provides funding to DTPID-participating hotels to attract additional single-property meetings that generate new overnight visitation to Dallas.

Dallas Tourism Public Improvement District Incentive Application Forms Hotel Marketing Incentive Program Pre-Event Hotel Application Post-Event Hotel Reimbursement Form Cultural Arts Event Marketing Fund Pre-Event Tour Operator Application Post-Event Tour Operator Reimbursement Form Incentive Application Forms The Dallas Tourism Public Improvement District is designed to significantly increase the funding available to market and provide incentives to enhance Dallas’ performance as a convention and tourism destination.

By collecting and directing revenues from travelers, the Dallas TPID has demonstrated the value of private businesses coming together to work for public good. Through September 2025, the Dallas TPID has committed more than $57. 0 million to events in the City of Dallas, generating $836 million in hotel revenue, for a total economic impact for the City of Dallas of $4.

5 billion. With the Dallas TPID’s ability to partner with local Dallas hotels and offer incentives, we were able to grow future room nights to 2. 75 million at the end of 2025.

DTPID has awarded and paid more than $14 million directly to Dallas arts and cultural organizations since 2013. Since the program's inception, DTPID has supported a total of 857 arts and culture initiatives through the Event Marketing Fund, impacting 264 unique organizations and enriching the lives of both visitors and residents alike.

Through the Dallas Tourism Public Improvement District (DTPID), hotels in Dallas have leveraged the opportunity to fund public improvement through the specific lens of tourism in the city’s first special purpose public improvement district. The result is a multi-billion-dollar impact that illustrates the power Dallas has to come together in a big way.

More than $1 million each year of the DTPID’s funds are awarded each year to support local arts and events happening in Dallas. Organizations, including local arts and cultural groups, have the opportunity to apply for up to $25,000 annually for funding incentives to help enrich Dallas through their events that will generate at least 30 overnight visits to Dallas.

Since its inception ten years ago, DTPID will have awarded and paid more than $10 million directly to more than 575 Dallas arts and cultural organizations. A Jump-start for Big Dallas Events From the city’s most popular attractions to its favorite local venues, the Dallas TPID helps find something special for all visitors.

Let Our Partners Speak for Us Rob DeCanter, Fairmont Dallas "DTPID funds have helped give us the competitive edge from a concessions standpoint when we are up against other cities in our backyard. The smallest of added incentives helps shift the tide in selling against highly sought after destinations."

Deb Skiles, The Westin Galleria Dallas "We love to show our clients how much our hotel and our city values their business via TPID funds. The strength of the offers we are able to leverage against increasingly challenging competition makes a real difference to our ownership."

Lou Ann Jordan, The Westin Dallas Park Central "TPID allows the Westin Dallas Park Central to secure groups that were not possible previously by providing additional amenities and concessions. In the 2 years that the hotel utilized the program to the fullest, the group revenues increased by 22. 4%."

Megan Heber, Children’s Chorus of Greater Dallas "Making special moments possible is our passion and mission at Children’s Chorus of Greater Dallas. The DTPID’s annual support allows us to continue opening hearts, inspiring minds and igniting imaginations." Incentive Application Forms Choose from one of the easy-to-use forms that best applies to your event, and let’s boost your tourism marketing together!

Inviting the world. Investing in Dallas. Dallas is well known for its beautiful skyline, its impressive buildings and its rich heritage.

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