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Account creation required by March 25, 2025; full application deadline was March 27, 2025 at 11:59 p.m. EDT.
Lenfest-Google News Initiative News Catalyst Grants is sponsored by The Lenfest Institute for Journalism and Google News Initiative. This partnership offers funding and access to Google News Initiative tools for local news organizations experimenting with community listening, digital transformation, and audience development.
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Apply for Lenfest-Google News Initiative News Catalyst Grants - The Lenfest Institute for Journalism Lenfest Institute and Google News Initiative announce new grant opportunity to help strengthen local news The expanded partnership will provide grants of up to $25,000 to Lenfest Community of Practice members and access to the Google News Initiative’s suite of tools, training, and resources. ⚠️ Applications are due by March 27, 11:59 p.
m. EDT. To ensure that you can complete the application before the deadline, please create a Fluxx Grantee account no later than March 25 .
Account validation can take up to 48 hours. Members of three Lenfest Communities of Practice can apply for funding to support experimentation that addresses news gaps and engages new audiences in-person and online. The Lenfest-Google News Initiative News Catalyst Grants will award a total of $250,000 in grants of up to $25,000 each to members of the Lenfest Audience Community, Engaged Cities, and the Statewide News Collective.
The deadline to apply is Thursday, March 27 at 11:59 p. m. EDT.
The Lenfest Institute will work with the Google News Initiative to share insights from the grant programs with the broader journalism community. Applicants must conduct experiments on one of three outreach tracks: Digital focus: How can digital tools efficiently identify community news gaps and drive audience engagement in ways that are scalable, replicable, and monetizable?
Physical focus: How can in-person outreach deepen community trust and understanding while creating pathways for sustainable revenue models? Hybrid focus: How do combined digital and physical outreach strategies optimize audience growth, engagement, and long-term revenue sustainability?
Active members of the Lenfest Engaged Cities, Statewide News Collective, and Audience Communities of Practice may apply regardless of business model or tax status. (You can learn more about the communities here !) Projects should focus on one of the three tracks outlined above.
Funding amounts will range from $5,000- $25,000. The grant period can range from 3 to 4 months depending on the scope of the proposed project. We encourage applicants to determine the timeline and grant amount that best suits the proposed project.
The deadline to apply is Thursday, March 27 at 11:59 p. m. EDT.
Organizations who meet the eligibility requirements above may apply through the Institute’s Fluxx grantee portal . To submit an application through Fluxx, please click here and create an account. An administrator will validate your account within 48 hours via email and send you a link to create a password for your grantee account.
You can then access the grantee portal, where you will see a list of open applications. Click the “Apply Now” button under the grant opportunity labeled “Lenfest Institute News Catalyst Grants. ” Full details about the application and review process are available here .
The Lenfest Institute provides free tools and resources for local journalism leaders to develop sustainable strategies to serve their communities.
According to the current listing, eligibility includes: Active members of the Lenfest Audience Community, Engaged Cities, and Statewide News Collective, regardless of business model or tax status. Confirm the full requirements in the official notice before applying.
The current listing shows up to $25,000 (Total pool of $250,000). Verify award ceilings, matching requirements, and allowable costs in the official notice.
Lenfest-Google News Initiative News Catalyst Grants is funded by The Lenfest Institute for Journalism and Google News Initiative. Verify program details on the funder's official page before applying.
Yes — this listing is flagged as national in scope, so applicants across the U.S. may apply, subject to the sponsor's other eligibility criteria.
Applications go through the funder's official portal — the Apply Now link on this page goes there directly.
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