MAC Cosmetics' Support for UNICEF

MAC Cosmetics' Support for UNICEF is sponsored by MAC Cosmetics. Aids mothers and children in HIV prevention and treatment, emphasizing LGBTIQ+ community support.

MAC Cosmetics’ Charitable Donation Supports Unicef's HIV Prevention and Treatment Programs | Teen Vogue MAC Cosmetics, your go-to brand for flattering red lipstick and buzzy celeb-backed collaborations , is commemorating Mother's Day with a major announcement.

For nearly 30 years, MAC has used its VIVA GLAM branch , a charity-focused extension of the brand, to donate to organizations that aid the LGBTQIA+ community, mothers and daughters, as well as those impacted by and fighting HIV/AIDS . MAC is now taking that support a step further, with the donation of $1. 5 million to UNICEF.

According to the beauty brand, the grant will be used to help expand and enhance HIV prevention and treatment programs around the world. Aïda Moudachirou-Rébois, MAC's global chief marketing officer, addressed the donation in a statement to Teen Vogue saying, “While great strides have been made in the global fight against HIV/AIDS, our work is far from over.

AIDS remains the leading cause of death of women of reproductive age and adolescent girls represented over 77 percent of all new HIV infections in 2020. UNICEF plays a vital role in closing the HIV treatment gap among mothers and children in the hardest-to-reach and most marginalized communities globally.

We are thrilled to expand our partnership with UNICEF to help dismantle the health disparities and stigmas contributing to the spread of HIV and bring the world closer to an AIDS-free generation.

” Speaking with Teen Vogue , Chewe Luo, chief HIV and AIDS at UNICEF, said, "The MAC-UNICEF partnership will give a fighting chance to pregnant and breastfeeding young women, children and adolescents, including those young LGBTIQ+, timely access to treatment and care to end AIDS by 2030." Targeted programs will help those living in Brazil, China, Ethiopia, South Africa, and more.

Founded in 1994, MAC VIVA GLAM has partnered with some of the biggest names in Hollywood and beauty on special-edition products that give the entirety of proceeds to charity. Celebs like Ariana Grande, Rosalía , and Miley Cyrus have appeared in VIVA GLAM campaigns in the past. Since 2003, MAC has given a dedicated $15 million to support UNICEF’s efforts.

Moudachirou-Rébois touched on the VIVA GLAM history, noting that it was “created in 1994, at the height of the AIDS epidemic, as a response to the epidemic directly affecting our community. ” She added, “Everything we did was bold and disruptive which is exactly what was needed to have people pay attention and raise money for HIV/AIDS."

You can learn more about MAC VIVA GLAM here and purchase your own charitable MAC lipstick, which donates the entirety of its proceeds to the VIVA GLAM fund, here . Want more from Teen Vogue ?

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