MaesaMagic Incubator Campaign

MaesaMagic Incubator Campaign is sponsored by Maesa. This five-month program provides funding, mentorship, and hands-on education to help entrepreneurs scale their businesses. It is open to under-represented communities in the early launch phase.

Maesa Magic Incubator - Maesa APPLICATIONS FOR CLASS OF 2027 ARE NOW CLOSED APPLICATIONS FOR CLASS OF 2027 ARE NOW CLOSED program to celebrate our 25th anniversary, honor our entrepreneurial roots and to pay it forward. Since launching, our program has graduated six inspiring entrepreneurs and awarded over $300,000 in funding to support their growth.

was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices. The beauty and wellness industry has created an abundance of incubator programs for specific under-served populations over the past decade, but time and time again, early-stage entrepreneurs are ineligible due to a lack of revenue or inability to be shelf-ready.

program is open to all under-represented communities in early launch phase: an unprecedented opportunity from a company with a proven track record of defying boundaries and transforming unmet consumer needs into desirable, scalable brands. program to celebrate our 25th anniversary, honor our entrepreneurial roots and to pay it forward.

Since launching, our program has graduated six inspiring entrepreneurs and awarded over $300,000 in funding to support their growth. was created in direct response to the ever-present entrepreneurial access gap and aims to empower and amplify early-stage, underrepresented voices.

The beauty and wellness industry has created an abundance of incubator programs for specific under-served populations over the past decade, but time and time again, early-stage entrepreneurs are ineligible due to a lack of revenue or inability to be shelf-ready.

program is open to all under-represented communities in early launch phase: an unprecedented opportunity from a company with a proven track record of defying boundaries and transforming unmet consumer needs into desirable, scalable brands. Hands-onEntrepreneurial Track from September 2026 to January 2027 Each week, entrepreneurs dig deep into a specific topic.

Virtual lectures and fireside chats are conducted weekly by Maesa mentors for all entrepreneurs, together. The Program’s Unique Major and Minor tracks complement the comprehensive “core” business lectures provided.

The Major track offers deep, specialized engagement in a primary business track culminating in a significant business deliverable, while the Minor track offers additional breadth and perspective, enriching each entrepreneur's learning.

At the end of the program, each entrepreneur presents their major track capstone projects to a distinguished Advisory Board, narrating the journey of their project’s development, its completion, and its impact on their business. Hands-On Entrepreneurial Track from September 2026 to January 2027 Each week, entrepreneurs dig deep into a specific topic.

Virtual lectures and fireside chats are conducted weekly by Maesa mentors for all entrepreneurs, together. The Program’s Unique Major and Minor tracks complement the comprehensive “core” business lectures provided.

The Major track offers deep, specialized engagement in a primary business track culminating in a significant business deliverable, while the Minor track offers additional breadth and perspective, enriching each entrepreneur's learning.

Capstone Project & Pitch: At the end of the program, each entrepreneur presents their major track capstone projects to a distinguished Advisory Board, narrating the journey of their project’s development, its completion, and its impact on their business.

In-Person Workshops & Events In-Person Leadership Workshop at Harvard University Admission to the coveted Emerson University, “Future of Commerce and Work” program, located on-site at the Harvard Faculty Club (Fall of 2026). Fully-paid trip includes a workshop, cocktails, learning and networking.

In-Person Entrepreneur Academy & Panel Discussion at Cosmoprof in Miami Cosmoprof North America is offering a fully paid trip to Cosmoprof North America Miami in January 2027 including a dedicated panel discussion, networking opportunities, and complimentary access to their prestigious Entrepreneur Academy.

Additional Perks in Collaboration with BeautyMatter (BM) Ticket to one of the BeautyMatter tentpole events and premium BM membership. In-Person Workshops & Events In-Person Leadership Workshop at Harvard University: Admission to the coveted Emerson University, “Future of Commerce and Work” program, located on-site at the Harvard Faculty Club (Fall of 2026). Fully-paid trip includes a workshop, cocktails, learning and networking.

In-Person Entrepreneur Academy & Panel Discussion at Cosmoprof in Miami: Cosmoprof North America is offering a fully paid trip to Cosmoprof North America Miami in January 2027 including a dedicated panel discussion, networking opportunities, and complimentary access to their prestigious Entrepreneur Academy.

Additional Perks in Collaboration with BeautyMatter (BM): Ticket to one of the BeautyMatter tentpole events and premium BM membership. Funding, Publicity & Community $35,000 in no-strings attached financial grant support to each of the 3 winners for their business. Promotional support across Maesa and leading industry platforms, plus access to a network of influential industry leaders.

Mentorship from beauty founders, Maesa executive leaders, and industry experts to guide each winner’s understanding of all-things beauty and entrepreneurship. A Small Winning Cohort and access to our Incubator Alumni winners fosters relationships we believe will be lifelong! Funding, Publicity & Community $35,000 in no-strings attached financial grant support to each of the 3 winners for their business.

Promotional support across Maesa and leading industry platforms, plus access to a network of influential industry leaders. Mentorship from beauty founders, Maesa executive leaders, and industry experts to guide each winner’s understanding of all-things beauty and entrepreneurship. A Small Winning Cohort and access to our Incubator Alumni winners fosters relationships we believe will be lifelong!

CO-FOUNDER, STARFACE & JULIE FOUNDER, THE BLACK BEAUTY CLUB FOUNDER, SUGAR CAPITAL & POPSUGAR FOUNDER & CEO, BEAUTYMATTER MANAGING DIRECTOR, BAIN CAPITAL PRIVATE EQUITY PORTFOLIO GROUP SVP BRAND MARKETING, MAESA CHIEF EXECUTIVE OFFICER, MAESA GENERAL MANAGER MANAGED BRANDS, MAESA CO-FOUNDER, STARFACE & JULIE FOUNDER, THE BLACK BEAUTY CLUB FOUNDER, SUGAR CAPITAL & POPSUGAR FOUNDER & CEO, BEAUTYMATTER MANAGING DIRECTOR, BAIN CAPITAL PRIVATE EQUITY PORTFOLIO GROUP SVP BRAND MARKETING, MAESA CHIEF EXECUTIVE OFFICER, MAESA GENERAL MANAGER MANAGED BRANDS, MAESA Entrepreneurs identifying as being from under-represented communities Must be at least 18 years old at time of submission Business must be early-stage and not yet widely distributed (<$1M in annual sales) Must be a US-based incorporated business (Immigrants with legal permission to reside in the US are welcome to apply) Must be beauty and wellness space You may apply again if you have previously applied – even if you reached the Top 10 finalist level Video Submission (1-3 minutes) Top 10 applicants will be invited to 2 interviews, with three companies being selected for the final program Entrepreneurs identifying as being from under-represented communities Must be at least 18 years old at time of submission Business must be early-stage and not yet widely distributed (<$1M in annual sales) Must be a US-based incorporated business (Immigrants with legal permission to reside in the US are welcome to apply) Must be beauty and wellness space You may apply again if you have previously applied – even if you reached the Top 10 finalist level Video Submission (1-3 minutes) Top 10 applicants will be invited to 2 interviews, with three companies being selected for the final program Christal Alert | TONAL Cosmetics TONAL Cosmetics is on a mission to give everyone the confidence to live fully in the sun, offering high-performance makeup with advanced skincare and broad-spectrum sun protection.

Jeffrey Stewart | Rizo Radiance Rizo Radiance aims to democratize beauty by creating science-backed, natural, drinkable skincare products that make beauty more accessible through food and beverage. Jeanine Mojum | Amoureux Beauty Amoureux Beauty has created high-performance formulas for sensitive skin that work smarter, without compromising efficacy. Amoureux is sensitive-centric but never simple.

Aziza El Wanni | The Potion Studio The Potion Studio is a clean, multifunctional, and climate-adaptive haircare brand designed for textured hair. Our mission is to simplify routines while empowering people to embrace their natural beauty with products that prioritize wellness, minimalism, and efficacy.

Jadis Montijo | Motivo Scar Care Motivo creates unique scar care products designed to seamlessly fit your lifestyle, delivering targeted, effective results for visible scar improvement and skin health. Trinoli exists to reclaim beauty through the wisdom of generations, blending Caribbean superfruits and science to care for skin that’s often overlooked.

Our mission is to celebrate melanin-rich skin through rituals rooted in heritage, healing, and community—while donating a portion of our revenue to domestic violence shelters. Nikita Charuza | Squigs Beauty Squigs Beauty is on a mission to make Ayurveda feel more accessible and approachable to all while using our ‘Happy Headcare’ mission to give back to mental-health charities.

Keisha Wagner-Gaymon | Fuzz Clinic The Fuzz Clinic is addressing the unique pre- and post-hair removal needs of women, bringing more joy to the hair-removal process, uplifting women and instilling confidence. Selah Jael | House of Foster House of Foster is a modern fragrance house that’s rooted in intention and moody, unorthodox, defiant and different on purpose.

Christal Alert | TONAL Cosmetics TONAL Cosmetics is on a mission to give everyone the confidence to live fully in the sun, offering high-performance makeup with advanced skincare and broad-spectrum sun protection. Jeffrey Stewart | Rizo Radiance Rizo Radiance aims to democratize beauty by creating science-backed, natural, drinkable skincare products that make beauty more accessible through food and beverage.

Jeanine Mojum | Amoureux Beauty Amoureux Beauty has created high-performance formulas for sensitive skin that work smarter, without compromising efficacy. Amoureux is sensitive-centric but never simple. Aziza El Wanni | The Potion Studio The Potion Studio is a clean, multifunctional, and climate-adaptive haircare brand designed for textured hair.

Our mission is to simplify routines while empowering people to embrace their natural beauty with products that prioritize wellness, minimalism, and efficacy. Jadis Montijo | Motivo Scar Care Motivo creates unique scar care products designed to seamlessly fit your lifestyle, delivering targeted, effective results for visible scar improvement and skin health.

Trinoli exists to reclaim beauty through the wisdom of generations, blending Caribbean superfruits and science to care for skin that’s often overlooked. Our mission is to celebrate melanin-rich skin through rituals rooted in heritage, healing, and community—while donating a portion of our revenue to domestic violence shelters.

Nikita Charuza | Squigs Beauty Squigs Beauty is on a mission to make Ayurveda feel more accessible and approachable to all while using our ‘Happy Headcare’ mission to give back to mental-health charities. Keisha Wagner-Gaymon | Fuzz Clinic The Fuzz Clinic is addressing the unique pre- and post-hair removal needs of women, bringing more joy to the hair-removal process, uplifting women and instilling confidence.

Selah Jael | House of Foster House of Foster is a modern fragrance house that’s rooted in intention and moody, unorthodox, defiant and different on purpose.