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Application opens February 10, 2026 and closes March 19, 2026. Stored deadline of 2027-02-01 does not match; the actual 2026 application cycle closes March 19, 2026.
"Marketing Leverage Program (Virginia)" is currently closed and not accepting applications.
Marketing Leverage Program (Virginia) is sponsored by Virginia Tourism Corporation (VTC). A reimbursable grant program that helps Virginia travel industry partners, including small businesses, expand their marketing efforts to reach new markets and engage visitors. It pairs local marketing investments with matching state funds.
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VTC Marketing Leverage Program - Virginia Tourism Corporation You are here: Home / Grant and Funding Sources / VTC Marketing Leverage Program What is the Virginia Tourism Corporation Marketing Leverage Program? The Virginia Tourism Corporation is offering these grant funds to spur economic activity and overnight travel across the Commonwealth.
This program is designed to create public private partnerships and leverage matching marketing dollars to promote Virginia as a vibrant destination with robust visitor experiences. All funded programs must use the Virginia is for Lovers logo on advertising and marketing materials. Further information on this requirement can be found in the program Terms and Conditions.
Opens: February 10, 2026. Closes: March 19, 2026 Who is eligible: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging and events. Note: DMOs must choose the DMO Marketing Program OR the Marketing Leverage Program.
A letter of support from local or regional DMO is required. A lodging partner letter of support is required. A list of official DMOs can be found at www.
vatc. org/dmolist. Award Tiers: Tier One: 1:1 minimum cash match for award of up to $20,000 Tier Two: 2:1 minimum cash match for award of up to $30,000 For information and questions, please email VTCMLPGrant@virginia.
org . For a full overview of VTC’s available funding programs, please visit www. vatc.
org/grants . Sorry. This form is no longer available.
Virginia is for Lovers Store
According to the current listing, eligibility includes: Virginia travel industry partners including small businesses, DMOs, private sector attractions, accommodations, museums, lodging, and events; must provide a DMO letter of support and a lodging partner letter. Confirm the full requirements in the official notice before applying.
The current listing shows up to $30,000. Verify award ceilings, matching requirements, and allowable costs in the official notice.
The published deadline was March 19, 2026, which has passed. Check the official notice for any future application windows before investing time in a proposal.
Marketing Leverage Program (Virginia) is funded by Virginia Tourism Corporation (VTC). Verify program details on the funder's official page before applying.
This opportunity targets applicants in Virginia. If your organization operates elsewhere, check the official notice for location requirements.
Applications go through the funder's official portal — the Apply Now link on this page goes there directly.