Pet Care Innovation Prize

Pet Care Innovation Prize is sponsored by Purina. Purina's Pet Care Innovation Prize is a premier competition for pet industry startups, offering funding and visibility. This is highly relevant for innovative e-commerce pet businesses.

Prize | Pet Care Innovation THE VISIBILITY YOU WANT. THE GROWTH YOU'LL VALUE. The PCI Prize offers you transformative business lessons, valuable connections with Purina leadership, and the opportunity to win cash prizes.

2026 Pet Care Innovation Prize The 2026 Prize Winners have been announced . P lease join us at Global Pet Expo in Orlando on March 26 to see them compete for the Grand Prize. For pet industry innovators, founders and changemakers.

The PCI Prize is awarded to early-stage companies that are defining the future of pet care through novel products or services that provide meaningful solutions. This is your opportunity to: All five winners will perfect their pitch at an intensive, collaborative business bootcamp with Purina leadership and industry experts. It’s the perfect time to build relationships and receive expert feedback.

All five winners will pitch their startup to multiple industry influencers and investors for the Grand Prize and gain valuable exposure throughout Global Pet Expo. All five winners will have the opportunity to join the PCI Network, the pet industry’s leading community of innovative startups and extraordinary entrepreneurs. The PCI prize is your chance to win up to $50,000 and the opportunity to gain visibility and recognition.

For all the details on the prize experience, visit our FAQ. The community PCI has built is a remarkable combination of experts, startups, top-level pet business executives, and all around go-getters. The amazing part is how everyone is dedicated to helping each other.

Co-Founder of Dig & Tabby Participating in the PCI Bootcamp, Mella won more than cash. We received mentorship, partnership opportunities with Nestle Purina, pitch coaching, and won a family and community of innovation-driven colleagues. CEO & Co-Founder of Mella Pet Care The PCI Network is a great group of pet care entrepreneurs.

I’ve learned a tremendous amount, built key partnerships, and found new friends. And the support of Nestle Purina is invaluable for all of us. PCI is the gold standard for any entrepreneur who works within the pet ecosystem.

Not only did I make invaluable contacts during the program, the Network has helped me level up my own company in truly astonishing ways. Participation in the PCI Prize and membership in PCI Network does not represent financial interest nor endorsement by Nestlé Purina in the respective companies.

The Pet Care Innovation Prize and Network allows Nestlé Purina to meet and support the early stage companies that they might be working with in the future.