Promoting agri-food products in the EU and worldwide (Simple Programmes)

Promoting agri-food products in the EU and worldwide (Simple Programmes) is sponsored by European Commission. This call supports simple programmes that promote agricultural products made in the EU to increase their competitiveness and consumption, and to raise awareness of their merits.

Promotion of agricultural products - European Research Executive Agency Promotion of agricultural products Call for tenders: organisation of agri-food events and market intelligence research The European Commission co-finances and also directly organises campaigns and events to promote EU farm products worldwide.

This is carried out under the slogan “Enjoy, it’s from Europe”, which aims to raise awareness of the efforts made by European farmers to produce quality products. These promotional activities help boost their profile on EU and international markets, in line with the EU promotion policy .

No open opportunities at the moment Steps for submitting a funding proposal, types of promotion programmes and common mistakes Information on which organisations, products and schemes are eligible for funding How to manage your project Guidelines on the contractual management of your project and reporting Instructions for the use of the “Enjoy, it’s from Europe” signature Support for EU exporters to enter new markets Food and beverage market research reports for various countries outside the EU Intellectual property rights Resources for the protection of intellectual property rights (IPR) on export markets Networks and useful resources Support services for the internationalisation of EU businesses Stay in the loop: discover our newsletter New call for tenders open: organisation of agri-food events and market intelligence research We are looking for European companies working on communication and promotion activities to support the EU in its agri-food promotion initiatives.

Step into EU research: Meet our Blue Book trainees What is it really like to be a Blue Book trainee at the European Research Executive Agency? We asked three of our current trainees – Jonathan Dechert, Marina Sirvent-Sanchez and Teresa Levi – to share their highlights, lessons learned and a glimpse into daily life at REA.

Record 2026 EU funding boosts agri-food promotion as Commission launches new food campaign The Commission will allocate €205 million to co-fund promotion activities for sustainable and high-quality EU agri-food products within the European Union and globally. Up to €160 million will be disbursed in grants to co-fund programmes by producer groups and other agri-food trade bodies.

Calling experts on agri-food promotion to support EU funding proposal evaluation The European Research Executive Agency (REA) is looking for experts on the promotion of agriculture and food products. Experts will be contracted on a short-term basis as evaluators to help select agri-food promotion campaigns to be funded.

European Research Executive Agency The food and beverage market entry handbook: Thailand The food and beverage market entry handbook: Thailand European Research Executive Agency A taste of home with EU tadka A taste of home with EU tadka European Research Executive Agency 2016-2024 statistics on co-financed promotion programmes The information in this factsheet presents various statistics for projects on promotion of agricultural products funded in the period of 2016-2024.

Campaigns are run by eligible applicants, as described in the legal base under the promotion policy, and are co-financed by the EU. European Research Executive Agency Eligibility of products and activities Promotion of Agricultural Products - Eligibility of products and activities 2026