Samuel Adams 'Brewing the American Dream' Program

Samuel Adams 'Brewing the American Dream' Program is sponsored by Boston Beer Company. NYC-based program providing expert coaching on branding, digital marketing, sales, scaling. May have limited applicability for bakery but focused on food/beverage sector.

Our experts have seen it all: need a new logo, can't find the right employees, need to change the packaging. And yet, no two problems are exactly the same. At Speed Coaching, we will discuss only what's important to you, because we're answering your questions.

Find A Speed Coaching Event (opens in new tab) ## #ProTip: Bring packaging samples, point of sale items, marketing materials. And most importantly, bring LOTS of questions. Anything that can help us help you.

If you are food, beverage, or craft brewing business owner, apply to the upcoming Pitch Room Competition that is in your region; announced on our Facebook page and Newsletter.

All submissions will be reviewed by a panel of judges consisting of qualified Samuel Adams experts who will evaluate the entries based on the following criteria: quality of pitch, creativity and uniqueness of product, viability of product, alignment with the Boston Beer values, and entrant's passion for the product/industry. After review, a communication with be sent to you to set up further logistics if your pitch get selected.

Just because your business is selected, that does not mean Samuel Adams will be investing in your product or idea. Please reach out to hellobtad@samueladams. com with any additional questions.

## Do you have the country's next boundary-pushing idea when it comes to food & beverage? You have two minutes to tell us about it. Coaching call requests are accepted on an ongoing basis by reaching our to Brewing the American Dream staff.

Sessions are primarily done over the phone with the option of video conferencing if applicable. Or, we are happy to help over email if that is preferred. Business owners who take advantage of our coaching calls better prepared to succeed.

Reach out to Brewing the American staff to learn how to apply! The hardest part of getting your passion off the ground? Getting a loan.

An overwhelming number of our country's small business ideas are deemed unbankable, meaning they can't get traditional bank loans; especially in the "risky" food & beverage world. Jim had that same problem when he started Sam Adams and our mission is to fix that. **Ready for your loan?

Here are the basic requirements in order to qualify*:** * No active bankruptcy, mortgage modifications, foreclosure, tax liens/judgments without payment plan.

* No slow pay on business and personal rent payments, credit payments, etc. * Ability to repay loans either through income or profitable business (collateral or co-signer may be required) * Business does not involve real estate development, non-profit organization, exporting, multi-level marketing, lending, or adult entertainment **Reach Out To Accion Opportunity Fund (opens in new tab)** ## Brewing the American Dream works with nonprofit lending partners that offer a range of loan products and expertise.

Accessing loan capital allows small businesses to hire staff, upgrade equipment, secure space, buy inventory and lay the foundation for continued growth. The Brewing & Business Experienceship recognizes and supports local brewers across the country; helping to keep the craft brewing revolution going. The program is simple: one applicant is chosen each year to come to Boston and learn at the brewery that started it all.

We share our brewing experience, our business acumen, our marketing expertise, and provide opportunities for important business building and networking events like The Great American Beer Festival. It's our way of helping up-and-coming brewers pursue their dreams to keep the passion and innovation behind the craft beer revolution going (and growing). Please reach out to hellobtad@samueladams.

com with any additional questions. ## Starting a craft beer revolution more than three decades ago was just a start. We believe our business goes beyond our beer and should champion the hard work and pioneering spirits of other brewers.

Unable to qualify for a bank loan due to the risky nature of their business, they were referred to Accion for a loan to help with start-up costs. Flounder Brewing Co. opened in Hillsborough, NJ in 2013 as one of the first nano-scale breweries and only the 12th licensed brewery in the state.

Learn More about Flounder Brewing Co. (opens in new tab) A 2011 loan from the Samuel Adams Brewing the American Dream program helped Woods share his unique vision of local beer through what's now become a small community of brewpubs, from the foggy Pacific shore to downtown Oakland to an island in the heart of it all, in the middle of the Bay itself. Learn More about Woods Beer & Wine Co.

(opens in new tab) Chris found Accion and the Brewing the American Dream program where he got more than a loan, he gained a second family of beer lovers as passionate as he is. ROC Brewing Co. was one of the first breweries to participate in our Brewing and Business Experienceship program.

Learn More about Roc Brewing Co. (opens in new tab) The Brewing the American Dream Bootcamp will bring together a group of New England based food and beverage businesses that sell packaged products for a four-week program. Both virtually and in person, the entrepreneurs will get to work with Samuel Adams coaches with expertise in branding, sales, packaging, legal, digital marketing, and more.

The program will culminate in a celebratory event where entrepreneurs will take part in our business showcase and have the chance to compete in our Boston pitch competition. After the program, these food and beverage entrepreneurs will be prepared to take their business to the next level. Since 2008, Brewing the American Dream has supported entrepreneurs in achieving their goals and dreams.

We are excited to bring the Bootcamp to life and to celebrate Brewing the American Dream's 15 years of small business impact. **Eligibility Criteria:** * You must be at least 21 years old to apply. * Your business must be located in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.

* You must be at least a 50% owner of a food or beverage business that currently sells packaged products. * You must have a business bank account. ## Ready, Set, Pitch!

Learn all you need in our Bootcamp to get your product in front of more customers. Need help on a specific area of expertise? Seeking advice but there is too much on your plate to go to any in person events?

Our webinars are curated to meet the ever growing needs of small business owners just like yourself. ## Each webinar is recorded and then shared in the Resource section, available to you anytime you want to go back and review. Hungry for more?

Check out our Resources page for more how-to videos and advice. Not a loan recipient yet? Learn more about our nonprofit partners at Accion Opportunity Fund, who can help you access affordable capital for your business.

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