SDTMD Tourism Marketing Grants

SDTMD Tourism Marketing Grants is sponsored by San Diego Tourism Marketing District. Awards annual competitive grants to tourism-generating events and programs that increase overnight stays at SDTMD-assessed hotels in San Diego.

Funding Applications | San Diego Tourism Marketing District SDTMD awards grant funding each year to applicants who can demonstrate the ability to generate incremental room night stays at TMD assessed hotels and a measurable return on investment (ROI) on TMD dollars.

Approximate timeline as follows: September — General Application Available September & October — Application Workshops (all applicants encouraged to attend) November — Applications Due January — Applicant presentations at SDTMD Board Meeting March — Funding decisions made at SDTMD Board Meeting April/May — STMD presents budget for City Council approval June — STMD issues contracts General Applicants – FY2027 Annual Application Cycle The application window for FY2027 general applicants is now closed.

Please contact Executive Director Colleen Anderson with any questions. After all annual funding programs have been reviewed and allocated by the SDTMD Board and if SDTMD funds are available, qualifying organizations may apply for supplemental funding.

All supplemental proposals are required to follow the SDTMD online application format and submit to the SDTMD well in advance of the next regularly scheduled Board of Directors Meeting, unless directed otherwise by the SDTMD board or staff. It is strongly recommended that a preliminary discussion with the Executive Director is scheduled prior to submitting any supplemental application.

DMO Funding – San Diego Tourism Authority only Application for the City’s destination marketing organization . Applications received after the deadline of February 6, 2026 will not be accepted for annual funding requests.