Sony Interactive Entertainment Community Impact Programs (PlayStation Cares)

The Sony Research Award Program is Sony's principal channel for funding external academic research, and the Focused Research Award is its collaborative track: up to 150,000 dollars for focused joint research between a university or research institute and Sony. The 2026 research areas are unusually broad for a corporate program and cover most of the modern AI stack alongside Sony's hardware interests - AI and large language models, computer vision, machine learning, robotics, human-computer interaction, affective computing, speech and language technologies, audio technologies, RF sensing, wireless communications, cybersecurity, sports technology, digital humans, generative AI, content creation and neural rendering, plus device-level areas including MicroLED and optical metasurfaces. For AI and robotics groups this makes it one of the wider corporate calls available, though the breadth is deceptive: Sony funds work that connects to its own research agenda, and proposals are strongest when there is an identifiable Sony research counterpart for the collaboration. Eligibility is tightly drawn around the principal investigator rather than the institution. The PI must be a full-time faculty member or researcher at a recognized institution - Assistant Professor, Associate Professor, Professor or equivalent researcher - and must be able to supervise PhD students. Co-PIs are permitted but must be from the same institution and meet the same requirements, which rules out the cross-institutional consortia common in public funding. The 2026 deadline is 15 September 2026 at 11:59pm Pacific, with a separate India-specific time given as 16 September 2026. Submission guidelines are on the Sony Research Award Program site.