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Find similar grantsThe Purpose Prize is sponsored by AARP. Awards people over 50 who are using their life experience to work on projects that will bring about positive social change. While not exclusively for elder care businesses, businesses that address senior needs could be eligible.
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How do I get a digital card? Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP The Magazine .
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The Purpose Prize from AARP honors extraordinary older Americans who put their purpose into action to support AARP’s mission of empowering people to choose how they live as they age. Winners receive $75,000 and a year of organizational support from AARP to grow the impact of their nonprofits.
Examples of organizational support include data and evaluation, governance and succession planning, fundraising strategy, and prospectus development. The application for The Purpose Prize from AARP is now open through May 1, 2026, at 5 p. m.
ET. Read the Official Rules and The Purpose Prize FAQ to learn more about eligibility and how to write a strong application. NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN.
A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of the 50 United States and D. C.
who are 50 or older as of May 1, 2026. Promotion runs from March 9, 2026 at 9:00AM ET through May 1, 2026 at 5:00 PM ET. Odds of winning depends on number of eligible entries received.
Void where prohibited. See Official Rules for details, including full eligibility requirements. Administrator: AARP.
Unlock Access to AARP Members Edition AARP® Purpose Prize® Past Honorees Learn about previous winners and fellows FAQs About the Purpose Prize Answers to common questions about the AARP Purpose Prize, including who can apply, what winners receive, and how to get involved AARP® Purpose Prize® Jurors The AARP Purpose Prize jury is a panel of distinguished leaders from various fields who rigorously vet nominees and recommend award recipients %{ newsLetterPromoText }% SAVE MONEY WITH THESE LIMITED-TIME OFFERS
According to the current listing, eligibility includes: Individuals over 50 who are leading projects or businesses focused on positive social change. Specific focus areas may be announced with each application cycle. Confirm the full requirements in the official notice before applying.
The current listing shows open (previous awards up to $50,000). Verify award ceilings, matching requirements, and allowable costs in the official notice.
The Purpose Prize is funded by AARP. Verify program details on the funder's official page before applying.
Start from the official opportunity page linked in this listing — it carries the sponsor's submission instructions.