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Tourism Matching Funds Program is sponsored by New York State Department of Economic Development (Empire State Development). The purpose of this program is to provide funding to Tourism Promotion Agencies (TPAs) to market their destination to increase the number of visitors and the level of spending across New York State.
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Tourism Matching Funds Program | Empire State Development Tourism Matching Funds Program The purpose of the Tourism Matching Funds Program is to provide funding to TPAs to market their destination in order to increase the number of visitors and the level of spending across New York State.
The New York State Department of Economic Development has been provided with $3,450,000 to award to Tourism Promotion Agencies (“TPAs”) for the 2026 Tourism Matching Funds Program Year. The purpose of the Tourism Matching Funds Program is to provide funding to TPAs to market their destination in order to increase the number of visitors and the level of spending across New York State.
The Program’s priorities are to reach new market areas and expand current programs that have the potential to result in new or sustainable overnight visitation. Only an officially designated TPA may apply for and receive Matching Funds.
Program applications are assessed against the following criteria: Marketing initiatives that target consumer and business travelers from 50+ miles and/or overnight visitation Research based programs based on identifiable marketing needs Alignment with New York State marketing strategy and I LOVE NEW YORK branding Participation in established regional programs and cross-county promotions Established metrics to measure return on investment Emphasis on digital media and online initiatives, where appropriate For additional information on eligibility, please refer to the guidelines and application form below.
To learn more about the Tourism Matching Funds Program, please refer to the guidelines .
According to the current listing, eligibility includes: Only an officially designated Tourism Promotion Agency (TPA) may apply. Confirm the full requirements in the official notice before applying.
The current listing shows $3,450,000 total available for 2026 Program Year. Verify award ceilings, matching requirements, and allowable costs in the official notice.
Tourism Matching Funds Program is funded by New York State Department of Economic Development (Empire State Development). Verify program details on the funder's official page before applying.
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