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Small Business E-Commerce Support Program is a program from the New Jersey Economic Development Authority (NJEDA) that funds free e-commerce and digital marketing consulting services for small businesses operating in New Jersey.
The program targets restaurants, retail shops, and personal care businesses operating from a commercial location, helping them establish online ordering platforms, appointment booking systems, and broader digital marketing capabilities. Eligible businesses must meet SBA small business size standards; cannabis license holders are ineligible. NJEDA-partnered consultants deliver services valued at up to $11,400.
There is no application deadline — interested businesses contact NJEDA partner consultants directly.
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Strategic Industry Support SMALL BUSINESS E-COMMERCE SUPPORT PROGRAM The Small Business E-commerce Support Program provides free e-commerce and digital marketing consulting services to New Jersey small businesses in the restaurant, retail and personal care industries that operate from a commercial location.
The NJEDA has partnered with consultants to assist eligible small businesses with e-commerce services such as: • Online Ordering Platform • Online Appointment Booking Platform Interested businesses should contact an NJEDA partner consultant directly. Please click “ CONSULTANTS THAT CAN HELP YOU GET STARTED ” for contact information.
Please be advised: New Jersey State law prohibits most cannabis license and certification holders from receiving or continuing to receive an economic incentive from the NJEDA.
If the applicant, or any person who controls the applicant or owns or controls more than one percent of the stock of the applicant, has applied for or received a license or a certification from the New Jersey Cannabis Regulatory Commission (NJ-CRC), the applicant is ineligible for this program and should not proceed with an application.
If an application is received from an applicant that meets this criteria, the application will be declined and the application fee will not be refunded. is my business eligible?
SBA Small business size standards consultants that can help you get started SMALL BUSINESS PROGRAM – BOARD MEMO MAIN STREET RECOVERY FINANCE PROGRAM – BOARD MEMO program rules program specifications For more information, or to ask a specific question, please send an email to E commerceSupport@njeda. gov and a team member will contact you.
PO Box 990, Trenton, NJ 08625-0990 36 West State Street, Trenton, NJ 08625 Visit the Governor's Website © 2026New Jersey Economic Development Authority
Based on current listing details, eligibility includes: NJ small businesses in restaurant, retail, and personal care industries operating from a commercial location; must meet SBA small business size standards; cannabis license holders ineligible. Applicants should confirm final requirements in the official notice before submission.
Current published award information indicates Up to $11,400 in consulting services Always verify allowable costs, matching requirements, and funding caps directly in the sponsor documentation.
The current target date is rolling deadlines or periodic funding windows. Build your timeline backwards from this date to cover registrations, approvals, attachments, and final submission checks.
Federal grant success rates typically range from 10-30%, varying by agency and program. Build a strong proposal with clear objectives, measurable outcomes, and a well-justified budget to improve your chances.
Requirements vary by sponsor, but typically include a project narrative, budget justification, organizational capability statement, and key personnel CVs. Check the official notice for the complete list of required attachments.
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Review timelines vary by funder. Federal agencies typically take 3-6 months from submission to award notification. Foundation grants may be faster, often 1-3 months. Check the program's timeline in the official solicitation for specific dates.
Many federal programs offer multi-year funding or allow competitive renewals. Check the official solicitation for continuation and renewal policies. Non-competing continuation applications are common for multi-year awards.